# Gel-Cream Hair Toners Matrix's Tonal Control Shades Deepen with Processing for Reliable Results By Laura McQuarrie | Published 2024-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-toners References: [happi](https://www.happi.com/contents/view_breaking-news/2024-04-16/matrix-introduces-10-new-tonal-control-acidic-gel-/) & [matrix](https://www.matrix.com/professional/get-perfect-tone-matrix-tonal-control-prebonded)  [Matrix's](https://www.trendhunter.com/trends/matrix-x-little-miss-holiday) Tonal [Control](https://www.trendhunter.com/trends/master-control-calendar) shades help hairstylists prevent over-toning clients' hair, all the while creating more reliable coloring experiences in the salon. There are 10 new tonal control acidic gel-cream toner shades from the brand that are especially helpful for creating bright, sun-kissed balayage styles with in-demand copper and red shades. The Tonal Control shades boast real-time visible oxidation technology, which gradually deepens during processing to achieve more predictable results. Thanks to their unique [gel-cream texture](https://www.trendhunter.com/trends/oil-balancing-jelly-toner), this hybrid product can be applied with a brush for better control or a bottle for speed. The all-new drip-free toners are coming to professional beauty distributors in color-coded formulas that make it easy for hairstylists to work with multiple bowls of color at once; 9V Iced Out, for example, looks purple in the bowl and 9AA Silver Standout appears blue. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 44% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Real-time Visible Oxidation:** Innovation opportunity lies in developing hair products that utilize real-time visible oxidation technology for more predictable coloring results. - **Acidic Gel-cream Formulations:** Opportunity exists to create acidic gel-cream hair toners for salon professionals seeking drip-free and controllable application methods. - **Color-coded Formulas:** Potential for disruption can be found in introducing color-coded hair toner formulas to streamline the coloring process for hairstylists using multiple shades simultaneously. ### Industries Being Reshaped - **Professional Beauty Distributors:** The professional beauty distribution industry could benefit from offering innovative gel-cream hair toners with unique applications and predictive results technology. - **Salon Equipment Suppliers:** Salon equipment suppliers might explore partnerships to provide specialized tools for applying gel-cream toners efficiently and precisely in salon settings. - **Cosmetic Chemistry Laboratories:** Cosmetic chemistry laboratories have the potential to revolutionize hair toning products by formulating advanced acidic gel-cream toners with color-coded features for enhanced user experience. ## Related on Trend Hunter - [Demi-Permanent Hair Toners](https://www.trendhunter.com/trends/chi-tone-gloss.md) - [Nourishing Textured Hair Colors](https://www.trendhunter.com/trends/clairol-textures-tones.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Inclusive Haircare Collections](https://www.trendhunter.com/trends/glow-mania-collection.md) - [Tone-Correcting Hair Oils](https://www.trendhunter.com/trends/moroccanoil-treatment-purple.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Warmth-Addressing Haircare Products](https://www.trendhunter.com/trends/wen-by-chaz-dean.md) - [Express Hair Coloring Products](https://www.trendhunter.com/trends/chi-color-express.md) - [Textured Hair-Targeted Lines](https://www.trendhunter.com/trends/acidic-bonding-curls.md)