# Overnight Creamy Hair Masks Sephora's Hair Sleeping Mask Can Be Used For All Hair Types By Mishal Omar | Published 2017-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-sleeping-mask References: [sephora](http://www.sephora.com/hair-sleeping-mask-P420154?skuId=1885284&icid2=just%20arrived%3Ap420154) The [Sephora](https://www.trendhunter.com/trends/sephora-collection-masks) Collection is offering a new series of Hair Sleeping Masks that were designed to improve the texture and appearance of hair in one simple step. The collection comes with a series of different scents and ingredients, including an Acai mask that aims to brighten and protect hair that has been dyed, a Rose mask that is designed to smooth out the hair and [prevent frizz](https://www.trendhunter.com/trends/seen-frizz-repair-treatment-mask), a Shea mask that is meant to invigorate the hair and prevent breakage, and a Coconut mask that nourishes and repairs the hair. The Hair Sleeping Masks come in a cream formulation and can be applied onto the hair before bed, with users placing the accompanying cap over their hair and then rinsing off the mask in the morning. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hair Sleeping Masks:** There is an opportunity to innovate with different scent and ingredient combinations to target specific hair concerns. - **Overnight Haircare:** Businesses can offer other overnight haircare products that provide easy solutions for busy individuals. - **Cream Formulations:** There is potential to use cream formulations in other haircare products to provide more nourishing treatments. ### Sectors Adopting This - **Beauty & Personal Care:** This industry can offer more overnight hair masks, conditioners, and other products for convenient at-home haircare. - **Health & Wellness:** Businesses within this industry can develop haircare products that are made with natural and organic ingredients that promote healthy hair growth. - **Retail & E-commerce:** Retailers can capitalize on the popularity of hair sleeping masks and offer them as part of their online haircare product line-ups. ## Related on Trend Hunter - [Spray-On Dry Hair Masks](https://www.trendhunter.com/trends/dry-hair-masks.md) - [Overnight Hair Treatments](https://www.trendhunter.com/trends/gold-lust-restorative-night-crme.md) - [Revitalizing Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-masks.md) - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [Friction-Proof Hair Treatments](https://www.trendhunter.com/trends/yolu-relax-night-repair.md) - [Honey-Infused Hair Masks](https://www.trendhunter.com/trends/ceramide-therapy-hair-mask.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md)