# Personalized Beauty Supplements Persona's Hair, Skin & Nail Blend Has Horsetail Extract & Collagen By Laura McQuarrie | Published 2018-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hair-skin-and-nail References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2018/10/11/Persona-launches-a-beauty-supplement) & [personanutrition](https://www.personanutrition.com/supplementdetails.cfm?ndckey=60220000000) Persona (previously Vitamin Packs) recently launched an all-new [beauty supplement](https://www.trendhunter.com/trends/beauty-fuel) called the Hair, Skin & Nail Blend with ingredients that have been shown to support connective tissue in the skin and improve the structure of hair and nails. The Hair, Skin & Nail Blend comes in the form of odorless, tasteless mini-tabs, which Persona says can be mixed into yogurt, smoothies or consumed with water. One of the key ingredients in the product is horsetail plant extract, as well as [collagen](https://www.trendhunter.com/trends/sparkle-wellness) and CoQ10 for antioxidant protection. Persona sets itself apart by providing consumers with [customized vitamins and supplements](https://www.trendhunter.com/trends/nourished-products) based on their individual needs—the new Hair, Skin & Nail Blend will be especially appealing to those who are looking to nourish and beautify themselves from the inside out. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Personalized Beauty Supplements:** The trend of personalized beauty supplements offers disruptive innovation opportunities for companies to create customized products that cater to individual needs and preferences. - **Connective Tissue Support:** The trend of using ingredients like horsetail plant extract and collagen to support connective tissue in the skin presents disruptive innovation opportunities for skincare and wellness companies to develop unique products that promote skin health and structure. - **Internal Beauty Nourishment:** The trend of consuming beauty supplements that nourish and beautify from the inside out presents disruptive innovation opportunities for companies to create innovative formulas with ingredients that target specific beauty concerns. ### Industries Being Reshaped - **Personalized Supplement Industry:** The personalized supplement industry has the opportunity to innovate by offering customized beauty supplements tailored to individual needs and preferences. - **Skincare and Wellness Industry:** The skincare and wellness industry can capitalize on the trend of using ingredients like horsetail plant extract and collagen to support connective tissue in the skin by creating innovative products that promote skin health and structure. - **Beauty Supplement Industry:** The beauty supplement industry can tap into the trend of internal beauty nourishment by developing unique formulas with ingredients that target specific beauty concerns and promote overall beauty from within. ## Related on Trend Hunter - [Beauty-Enhancing Supplements](https://www.trendhunter.com/trends/orange-naturals.md) - [Inner Beauty-Focused Supplements](https://www.trendhunter.com/trends/aors-orthosil.md) - [Beautifying Collagen Powders](https://www.trendhunter.com/trends/vital-proteins-beauty.md) - [Hair Care-Focused Supplements](https://www.trendhunter.com/trends/hair-care-growth-vitamins.md) - [Comprehensive Beauty Support Supplements](https://www.trendhunter.com/trends/beauty-support-supplement.md) - [Beauty Vitamin Patches](https://www.trendhunter.com/trends/beauty-vitamin-patches.md) - [Triple-Action Beauty Supplements](https://www.trendhunter.com/trends/shed-triple-beauty-blend.md) - [Ageing-Friendly Supplements](https://www.trendhunter.com/trends/wellbels-womens-40.md) - [Hair Growth Drink Mixes](https://www.trendhunter.com/trends/procollagen-peptide-supplement.md)