# Water-Resistant Hair Shields IGK Hair's BLOCKED Protects Hair from Water, Wind, UV Damage & More By Laura McQuarrie | Published 2018-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-shield References: [refinery29](https://www.refinery29.com/2018/06/202433/makeup-fashion-summer-shopping-list?utm_medium=rss&utm_source=feed#slide-4) & [igkhair](https://www.igkhair.com/products/blocked-water-resistant-hair-shield) 'BLOCKED' is an innovative new [water-resistant hair shield](https://www.trendhunter.com/trends/gemz-haircare) from IGK Hair that is touted as a product that can act "as a swim cap for your hair." The creamy product does this by forming a [protective barrier](https://www.trendhunter.com/trends/frizz-defense-smoothing-spray) with a blend of natural waxes, all of which work together to shield the hair from water, wind, chlorine, sweat and UV rays. The product also boasts the ability to preserve color and is suited for those with straight, wavy, curly or coiled hair types. To apply BLOCKED, IGK recommends using it on wet or dry hair prior to styling. The product can be worked into the hair with a wide-toothed comb, providing hair not just protection but a stylish wet look. To remove, the [cruelty-free and vegan hair product](https://www.trendhunter.com/trends/holdme-styling-cream) can simply be shampooed out. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 20% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Water-resistant Hair Products:** Developing hair care products that offer protection against various environmental factors including water, wind, and UV damage presents a disruption opportunity in the hair care industry. - **Natural Wax-based Formulations:** Incorporating natural waxes in hair care products to offer superior protection against multiple environmental factors provides a disruption opportunity in the beauty products industry. - **Multi-functional Hair Products:** Creating hair products that offer protection, preservation, and styling capabilities presents a disruption opportunity in the personal care industry. ### Who This Affects Most - **Hair Care:** Developing and marketing hair care products that offer protection against water, wind, and UV damage provides a disruption opportunity in the hair care industry. - **Beauty Products:** Incorporating natural waxes in hair care products to offer superior protection against multiple environmental factors presents a disruption opportunity in the beauty products industry. - **Personal Care:** Creating multi-functional hair care products that offer protection, preservation, and styling capabilities presents a disruption opportunity in the personal care industry. ## Related on Trend Hunter - [Sweat-Proof Hair Conditioners](https://www.trendhunter.com/trends/leavein-conditioning-spray.md) - [Heat-Activated Hair Stylers](https://www.trendhunter.com/trends/dream-blowout-glass.md) - [Heat-Defying Hair Sprays](https://www.trendhunter.com/trends/saltair-heat-protectant-spray.md) - [Daily Protective Conditioners](https://www.trendhunter.com/trends/protective-conditioner.md) - [Revolutionary Haircare Sets](https://www.trendhunter.com/trends/the-hair-lab.md) - [Protective Guava Sprays](https://www.trendhunter.com/trends/guava-rescue-spray.md) - [Pool-Friendly Hair Masks](https://www.trendhunter.com/trends/chribs-reparing-hair-mask.md) - [Spray-On Dry Hair Masks](https://www.trendhunter.com/trends/dry-hair-masks.md) - [Four-In-One Hair Prep Sprays](https://www.trendhunter.com/trends/good-behavior.md)