# Oversized Statement Scrunchies Kitch's Hair Scrunchie Measures Eight Inches in Diameter By Laura McQuarrie | Published 2019-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-scrunchie References: [allure](https://www.allure.com/story/kitsch-extra-large-dinner-scrunchie) & [mykitsch](https://mykitsch.com/collections/new-arrivals/products/dinner-scrunchie-bundle) In the last year, style-conscious consumers have been trading their regular hair ties for [hair scrunchies as nostalgic accessories](https://www.trendhunter.com/trends/clementine-grove) that have the potential to add a pop of color, texture and interest to any outfit. Hair accessories brand [Kitch](https://www.trendhunter.com/trends/rice-water-shampoo-and-conditioner) launched a [statement scrunchie](https://www.trendhunter.com/trends/rocknot) called the Dinner Scrunchie that boasts an oversized design—it gets its name from the fact that it measures eight inches in diameter, which is the same size of a dinner plate. According to the brand, the unconventional hair accessory was also created as a piece that's "elevated enough to wear dinner." The bold accessory is available in black, cream and red styles, each of which has the potential to create a range of different hairstyles, no matter the thickness of one's hair. Image Credit: Kitsch ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 39% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Oversized Hair Accessories:** Opportunity for brands to create oversized hair accessories that make a bold statement and add a unique touch to a variety of hairstyles. - **Nostalgic Fashion Accessories:** Niche for brands to tap into nostalgia by offering fashion accessories that evoke feelings of the past, resonating with style-conscious consumers. - **Multi-purpose Hair Accessories:** Market potential for hair accessories that serve multiple functions, such as doubling as a dinner party statement piece. ### Industries Being Reshaped - **Fashion Accessories:** Opportunity for fashion accessory brands to innovate by introducing oversized, nostalgic hair accessories to cater to style-conscious consumers. - **Haircare Products:** Potential for haircare brands to create multi-purpose hair accessories that are not only functional but also serve as unique fashion statements. - **Niche Fashion Brands:** Room for niche fashion brands to target style-conscious consumers by offering nostalgic accessories that add a touch of uniqueness to their outfits. ## Related on Trend Hunter - [Co-Branded Regency-Era Capsules](https://www.trendhunter.com/trends/kitschbridgertoncollab.md) - [Zero-Waste Hair Ties](https://www.trendhunter.com/trends/fizzy-goblet.md) - [Cartoon-Based Lifestyle Bundles](https://www.trendhunter.com/trends/hello-kitty-x-kitsch.md) - [Soccer-Inspired Hair Accessories](https://www.trendhunter.com/trends/systemarosa.md) - [Accessorized Styling Sticks](https://www.trendhunter.com/trends/style-treat-sweet-to-sleek-treat.md) - [Bag-Shaped Hair Clips](https://www.trendhunter.com/trends/tresemm-x-luar.md) - [Charming Hair Accessories](https://www.trendhunter.com/trends/clementine-grove.md) - [Multi-Wear Hair Accessories](https://www.trendhunter.com/trends/truss-series-shippou.md) - [Inclusive Textured Hair Headbands](https://www.trendhunter.com/trends/gymshark.md)