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# Juxtaposed Dolltography
The Hair's How Soviet Barbie Makeover is Modernized

By Luisa Amanda Gomes | Published 2010-05-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hair-s-how-soviet-barbie
References: [englishrussia](http://englishrussia.com/index.php/2010/05/06/soviet-posters-recreated-with-barbie-dolls/) & [viann-roche.livejournal](http://viann-roche.livejournal.com/134070.html)

The 'Hair’s How' Soviet Barbie makeover is an interesting way to portray the past by using modern views and mediums.

The [Barbie dolls](https://www.trendhunter.com/trends/playdoh-barbie) are juxtaposed with posters from the Soviet past as they’re modelling the exact actions of the poster. Every poster depicts Barbie rocking a [fabulous hairdo](https://www.trendhunter.com/trends/unseenbeauty-initiative) in comparison, which would have made the ladies from the past quite jealous. Darn it, they even make me jealous!

Check out the Hair’s How Soviet Barbie makeover in the gallery above!

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 84% | Activity: 50% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Why This Trend Is Growing

- **Vintage-inspired Dolltography:** Opportunity for creating modernized versions of vintage dolls and combining them with popular cultural references.
- **Visual Storytelling Through Dolls:** Opportunity to use dolls as visual representations to tell stories or convey historical contexts in a creative and engaging way.
- **Revival of Retro Aesthetics:** Opportunity to revive retro aesthetics by incorporating elements from past eras into contemporary designs or art forms.

### Industries Being Reshaped

- **Toy Manufacturing:** Disruptive innovation opportunity for toy manufacturers to create unique dolls that combine nostalgic elements with modern aesthetics and cultural references.
- **Art and Design:** Opportunity for artists and designers to explore doll photography as a medium for storytelling and creative expression.
- **Fashion and Beauty:** Opportunity for fashion and beauty brands to tap into the nostalgia trend by incorporating vintage-inspired elements into their products and marketing campaigns.

## Related on Trend Hunter

- [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md)
- [Iconic Doll-Inspired Exhibitions](https://www.trendhunter.com/trends/barbie-the-exhibition.md)
- [Dollhouse-Inspired Furniture](https://www.trendhunter.com/trends/barbie-x-joybird.md)
- [Barbie Paint Collabs](https://www.trendhunter.com/trends/backdrop-x-barbie.md)
- [Retro Doll-inspired Cameras](https://www.trendhunter.com/trends/polaroid-600-malibu-barbie-instant-film-camera.md)
- [Doll-Inspired Modern Installations](https://www.trendhunter.com/trends/pavilions-of-wonder.md)
- [Modeling Dough Fashion Dolls](https://www.trendhunter.com/trends/playdoh-barbie.md)
- [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md)
- [Doll-Themed Washable Rugs](https://www.trendhunter.com/trends/barbie-x-ruggable.md)
