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# Modern Non-Surgical Hair Replacements
Quiff & Co. Hair Replacements Look and Act Like Real Hair

By Michael Hemsworth | Published 2017-03-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hair-replacement
References: [wearequiff](https://www.wearequiff.com)

Those who have experienced hair loss who might be on the hunt for [hair replacement solutions](https://www.trendhunter.com/trends/hair-restoration-system) will be excited to hear of Quiff & Co. Founded by a young couple in England, Quiff & Co. offers non-surgical hairpieces that are applied directly onto the scalp with adhesive and that offer the benefits of real hair.

The hair replacement solution from Quiff & Co. was developed over the course of the past several years and can be worn in the shower and when swimming. The hairpiece only needs to be removed every couple of weeks for maintenance and to [clean the scalp](https://www.trendhunter.com/trends/faq-302). The company has already received many positive reviews via social media and is continuing to book consultations.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 100% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Non-surgical Hair Replacements:** Disruptive innovation opportunity: Develop advanced adhesive technologies for secure and long-lasting hairpiece applications.
- **Realistic Hair Replacement Solutions:** Disruptive innovation opportunity: Incorporate advanced techniques to create hairpieces that mimic the appearance and texture of natural hair.
- **Low-maintenance Hairpiece Solutions:** Disruptive innovation opportunity: Create innovative cleaning and maintenance techniques for reducing the frequency of hairpiece removal.

### Who This Affects Most

- **Beauty and Cosmetics:** Disruptive innovation opportunity: Introduce innovative hair replacement products and services to cater to a growing demand of individuals experiencing hair loss.
- **Healthcare and Wellness:** Disruptive innovation opportunity: Develop non-invasive hair replacement solutions to offer safe and accessible options for individuals dealing with hair loss.
- **Fashion and Apparel:** Disruptive innovation opportunity: Collaborate with hair replacement companies to design fashionable and customized hairpieces that can be seamlessly integrated with various styles and trends.

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