# Hair Removal Jellies Nuthing Makes Fun-Focused Hair Removal Solutions for Gen Z By Laura McQuarrie | Published 2020-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-removal-solutions References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Skinny_Tan_owner_launches_new_GenZ_hair_removal_brand_Nuthing/162732) & [nuthing](https://nuthing.co.uk/) InnovaDerma is introducing a new brand called Nuthing that makes hair removal solutions for young consumers. The vegan-friendly and cruelty-free products have fruity scents, a light shimmer and are sold in vibrantly colored packages. Hair removal products are sometimes associated with being bad-smelling and painful to use but Nuthing reinvents the experience with fun-focused products and unique formulas like the Hair Removal Jelly and the Shave & Shower Sorbet. Nuthing's Blue Shimmer Hair Removal Jelly promises hair-free results in as few as five minutes and is packed with skin-supporting ingredients with vitamins, antioxidants and anti-aging properties. As Skinny Tan is another one of InnovaDerma's brands, Nuthing has the potential to be promoted to consumers who are already interested in self-tanning products. Image Credit: Nuthing ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 71% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Fun-focused Hair Removal Solutions:** Nuthing reinvents the hair removal experience with fun-focused products and unique formulas, offering an opportunity for innovative hair removal solutions that prioritize user experience. - **Vegan-friendly and Cruelty-free Products:** The rise of vegan and cruelty-free beauty products presents an opportunity for the development of hair removal solutions that align with ethical and sustainable consumer preferences. - **Fruity Scents and Vibrant Packaging:** The popularity of fruity scents and vibrantly colored packaging in the hair removal industry creates an opportunity for companies to create visually appealing and enticing hair removal products. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of fun-focused hair removal solutions and develop innovative products that cater to the needs and preferences of Gen Z consumers. - **Skin Care:** The skin care industry can explore the incorporation of skin-supporting ingredients, such as vitamins, antioxidants, and anti-aging properties, in their hair removal products to offer multi-functional solutions that prioritize skin health. - **Self-tanning:** The self-tanning industry can leverage InnovaDerma's connection with consumers interested in self-tanning and cross-promote Nuthing's hair removal products to tap into a broader customer base. ## Related on Trend Hunter - [Hair Removal Irritation Solutions](https://www.trendhunter.com/trends/flash-repair-jelly.md) - [Sensorial Hair Removal Creams](https://www.trendhunter.com/trends/hair-dissolving-cream.md) - [Indie Hair Removal Brands](https://www.trendhunter.com/trends/sugardoh.md) - [At-Home Waxing Solutions](https://www.trendhunter.com/trends/athome-waxing-solutions.md) - [Clean Gen Z Bodycare](https://www.trendhunter.com/trends/nudy-rudy.md) - [Fruit-Infused Intimate Bodycare](https://www.trendhunter.com/trends/berry-crush-line.md) - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [Gummy Bear Hard Waxes](https://www.trendhunter.com/trends/gummy-bear-hard-wax.md) - [Comprehensive Hair Removal Kits](https://www.trendhunter.com/trends/comprehensive-hair-removal-kit.md)