# Skin-Caring Hair Brands Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care By Laura McQuarrie | Published 2023-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-proud References: [bustle](https://www.bustle.com/style/i-am-proud-haircare-range-hair-proud-launch) & [iamproud](https://www.iamproud.com/) I Am Proud is well-known for its Skin Proud Brand and now it is venturing into hair care with the launch of an all-new brand called [Hair Proud](https://www.trendhunter.com/trends/hair-me). There's something for every hair type from this new brand and its offerings are divided up into four categories: Revive & Repair, Hydrate & Nourish, Smooth & Shine and Everyday Care. Within Hair Proud's product range, there are solutions like pre-shampoo treatments in the form of hair masks, as well as [leave-in scalp and hair moisturizers](https://www.trendhunter.com/trends/shrd-haircare) to revive dull, dry strands. Hair Proud taps into the "[skinification" of hair care](https://www.trendhunter.com/trends/reverie-haircare), which involves the creation of hair care with skin-caring active ingredients to ultimately support the scalp and as a result, a healthier head of hair. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 56% | Activity: 89% | Freshness: 14% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Skinification of Hair Care:** The trend of infusing hair care products with skin-caring active ingredients to support scalp health and healthy hair growth. - **Pre-shampoo Treatments:** The trend of offering hair masks and leave-in scalp and hair moisturizers as solutions for dull, dry hair before shampooing. - **Categorization in Hair Care:** The trend of dividing hair care products into categories like Revive & Repair, Hydrate & Nourish, Smooth & Shine, and Everyday Care. ### Sectors Adopting This - **Beauty and Personal Care:** Opportunities for expanding product lines to include hair care with skin-caring active ingredients and categorization of products for consumers in the beauty and personal care sector. - **Healthcare:** Innovations in hair care inspired by skin-caring ingredients may lead to advancements in scalp health and ultimately promote the healthcare industry. - **Retail:** Opportunities for retail companies to provide a variety of hair care solutions and skincare-based hair care offerings by capitalizing on the trend of hair care with skin-caring ingredients. ## Related on Trend Hunter - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Skin-Friendly Hair Products](https://www.trendhunter.com/trends/seens-haircare.md) - [Strengthening Textured Haircare Products](https://www.trendhunter.com/trends/african-pride-feel-it-formula-collection.md) - [Personalized Scalp Care Systems](https://www.trendhunter.com/trends/nutrire.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Dermatological Hair Systems](https://www.trendhunter.com/trends/dermatological-hair-systems.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Simplified Waterless Haircare](https://www.trendhunter.com/trends/the-root-project.md)