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# Dynamic Hair Product Cans
The New Dove Style+ Care Can Design Emphasizes Movement

By Rahul Kalvapalle | Published 2016-08-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/hair-product-can
References: [packagingnews](http://www.packagingnews.co.uk/design/new-packs/jdo-upgrades-dove-stylecare-for-north-america-18-08-2016) & [dove](http://www.dove.com/us/en/hair-care/hair-styling/curls-defining-mousse.html)

Internationally renowned branding and design agency [JDO](https://www.trendhunter.com/trends/the-alchemist-by-jdo) has given a fresh new spin to hair product cans folling under the [Dove](https://www.trendhunter.com/trends/love-your-silver) Style+ Care by focusing on simplicity and dynamism.

Specifically, the new hair product cans -- which range from shampoo and moisturizer to [hairspray and mousse](https://www.trendhunter.com/trends/kms-hairstay) -- make use of elegantly simple typefaces that are designed to capture customers' attentions as they peruse the shelves at their local supermarket. Additionally, these hair product cans also feature a new, colorful wave symbol that is designed to be reminiscent of the movement of hair in the wind, emphasizing a fresh and youthful appeal.

These hair product cans are designed to refresh and rejuvenate the Dove Style+ Care line and excite loyal customers while also attracting new ones.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 33% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Minimalist Packaging:** Opportunity for brands to simplify their product packaging and convey a sleek and modern image.
- **Dynamic Design:** Innovative ways to incorporate movement and energy into product packaging to create an eye-catching visual appeal.
- **Youthful Branding:** Utilizing vibrant and playful designs to target young customers and create a sense of freshness and excitement.

### Who This Affects Most

- **Beauty and Personal Care:** Implementing dynamic packaging designs in the beauty and personal care industry to differentiate products on store shelves and enhance brand appeal.
- **Consumer Goods:** Applying minimalist packaging and dynamic design concepts across various consumer goods categories to attract customers seeking simplicity and visual stimulation.
- **Retail:** Incorporating youthful branding strategies through dynamic packaging and design in retail stores to appeal to younger demographics and drive sales.

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