# Personalized Hair Color Pop-Ups My. Haircare's 'Made For Me' Hair Pop-Up Emphasizes Customization By Laura McQuarrie | Published 2018-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hair-pop-up References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/My_Haircare_brings_personalised_hair_colour_to_Selfridges_with_new_popup/146272) & [my-haircare](http://www.my-haircare.com/infuse-my-colour/) 'My. [Haircare](https://www.trendhunter.com/trends/interactive-pink-truck)' will soon be launching its debut hair pop-up exclusively at [Selfridges](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop)’ Beauty Workshop, with a focus on sharing personalized hair colors with consumers. The 'Made For Me' pop-up will spotlight [personalized hair color blends](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro) that are vegan and cruelty-free, with bottles that are mixed by a hair care professional to suit a customer's desired outcome. At the pop-up space, visitors will have the chance to get consultations from the founders of the brand, Rob Forgione and Denis Kovalyov. My. Haircare's current product assortment includes Ruby, Cobalt, Copper, Gold and Platinum products to maintain, tone, brighten or darken the hair depending on one's needs, as well as a conditioner by the name of Treat. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Personalized Hair Color:** Opportunity for salons and beauty brands to offer customized hair color services, catering to individual preferences and needs. - **Vegan and Cruelty-free Products:** Demand for ethical and sustainable beauty products creates a space for brands to develop and promote vegan and cruelty-free haircare products. - **Hair Pop-ups:** Emergence of temporary and experiential hair pop-up shops that offer personalized consultations and services to consumers. ### Industries Being Reshaped - **Hair Salons:** Hair salons can seize the opportunity to offer personalized and customized hair color services to cater to individual customer preferences. - **Beauty Retail:** Beauty retailers can feature and promote vegan and cruelty-free haircare products to tap into the growing demand for ethical beauty products. - **Experiential Retail:** Experiential retail spaces can create temporary pop-up shops that provide personalized hair consultations and services to attract and engage customers. ## Related on Trend Hunter - [Experiential Haircare Pop-Ups](https://www.trendhunter.com/trends/the-miraculous-pod.md) - [Immersive Haircare Pop-Ups](https://www.trendhunter.com/trends/house-of-gloss.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md) - [Lab-Themed Hair Pop-Ups](https://www.trendhunter.com/trends/garnier-fructis.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Black Women-Focused Haircare Pop-Ups](https://www.trendhunter.com/trends/haircare-popup.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md)