# Bedazzled Hair Oil Bottles Moroccanoil and Swarovski Created a Special Celebratory Package By Laura McQuarrie | Published 2018-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-oil-bottle References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/06/moroccanoil.html) & [moroccanoil](https://www.moroccanoil.com/) In celebration of its 10th anniversary, [Moroccanoil](https://www.trendhunter.com/trends/loriginale-eau-de-parfum) collaborated with [Swarovski](https://www.trendhunter.com/trends/tote-bag-and-juice) to create a special-edition hair oil bottle and package. To note the fact that its argan oil-based products have been supporting both consumers and professional stylists alike for a decade, Moroccanoil launched a [limited-edition bottle](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle) that's covered in turquoise-colored crystals. The brand color can also be found on the entirety of the packaging's exterior, along with opulent gold foil lettering and pearlescent paper, which provides a shimmering finish. The interior of the package tells the brand's story and sets the scene with an image of a desert, making it look as though the hair oil bottle has been safely nestled within a large sand dune. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Luxury Packaging:** The collaboration between Moroccanoil and Swarovski showcases the trend of luxury packaging in the beauty industry. - **Premium Limited-edition Products:** The special edition bottle and package by Moroccanoil demonstrate the trend of creating premium limited-edition products to commemorate milestones. - **Personalized Branding:** The use of brand color, opulent gold foil lettering, and pearlescent paper in the packaging highlights the trend of personalized branding in the beauty industry. ### Who This Affects Most - **Beauty:** The collaboration between Moroccanoil and Swarovski presents opportunities for disruptive innovation in the beauty industry through luxurious and personalized packaging. - **Fashion:** The partnership between Moroccanoil and Swarovski showcases the potential for disruptive innovation in the fashion industry by combining beauty products with high-end crystal embellishments. - **Consumer Goods:** The creation of a special-edition hair oil bottle and package by Moroccanoil and Swarovski represents an opportunity for disruptive innovation in the consumer goods industry through the integration of premium materials and limited-edition offerings. ## Related on Trend Hunter - [Luxury Sparkling Tote Bags](https://www.trendhunter.com/trends/tote-bag-and-juice.md) - [Signature Hair Brand Fragrances](https://www.trendhunter.com/trends/loriginale-eau-de-parfum.md) - [Limited-Edition Hair Oils](https://www.trendhunter.com/trends/limited-edition-hair-oil.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Hair Care Ornaments](https://www.trendhunter.com/trends/moroccanoil-treatment-hair-oil-holiday-ornament.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Festive Haircare Gift Sets](https://www.trendhunter.com/trends/2025-holiday-gift-sets.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Refillable Hair Oil Cosmetics](https://www.trendhunter.com/trends/elixir-ultime-hair-oil.md)