# Nourishing Hair Moisturizing Masks Omiaje's Deep-Conditioning Product is Offered Through BLK + GRN By Kalin Ned | Published 2020-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hair-moisturizing-mask References: [blkgrn](https://blkgrn.com/collections/hair/products/hair-moisture-masque-marshmallow-babassu-deep-conditioner) The hair moisturizing mask by Omiaje is powered by "a botanical blend of oils, butters, and herbal extracts," with marshmallow and babassu oil being key ingredients. This makes for a nutrient-rich formula that is sure to restore some life to [dry, brittle, or damaged hair](https://www.trendhunter.com/trends/repairing-hair-mask). The product is geared toward both chemically treated hair, as well as [kinky and curly styles](https://www.trendhunter.com/trends/organic-hair-care) that are left natural. The hair moisturizing mask is pH-balanced and free from silicone, sulfate, and cruelty. Other products in the brand's collection include a Curl Potion, a Whipped Curl Creme, a Herbal Co-Wash, a Curl Elixir, and a Herbal Conditioner. Omiaje's range of rejuvenating haircare products is offered through BLK + GRN which is a marketplace that is focused on all-natural collections from black-owned artisans and businesses in spaces, including beauty, skincare, bath + body, haircare, homecare, menstrual care, mom + baby, and grocery. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Botanical Haircare:** The use of botanical extracts and oils in haircare products is a growing trend, providing natural and nourishing alternatives to chemical-laden products. - **Natural Haircare for Textured Hair:** There is an increasing demand for haircare products specifically formulated for chemically treated, kinky, and curly hair textures, catering to diverse consumer needs. - **Ethical and Cruelty-free Beauty:** Consumers are actively seeking beauty products that are pH-balanced, silicone-free, sulfate-free, and cruelty-free, reflecting a shift towards ethical and sustainable choices. ### Who This Affects Most - **Natural Haircare Industry:** The natural haircare industry has the potential for disruptive innovation by offering more botanical-based, pH-balanced, and cruelty-free products targeted towards diverse hair textures and needs. - **Black-owned Artisan Beauty Industry:** The black-owned artisan beauty industry can take advantage of the rising demand for all-natural collections and cater to specific needs of black consumers in areas such as haircare, skincare, and bath + body products. - **Ethical Beauty Retail Industry:** There is an opportunity for the ethical beauty retail industry to provide a platform for consumers to access a wide range of pH-balanced, silicone-free, sulfate-free, and cruelty-free products, meeting the growing demand for sustainable and conscious beauty choices. ## Related on Trend Hunter - [Vegan Hair-Conditioning Masks](https://www.trendhunter.com/trends/to-the-rescue-treatment-mask.md) - [Coconut Oil-Infused Hair Masks](https://www.trendhunter.com/trends/coco-hair-mask.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [Wash-Free Hair Masks](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Superfood-Backed Haircare Products](https://www.trendhunter.com/trends/deep-conditioning-treatments.md) - [Optimized 4C Haircare](https://www.trendhunter.com/trends/kalahari-melon-aloe-vera.md) - [Plant-Based Hydrating Haircare](https://www.trendhunter.com/trends/plant-based-hydrating-haircare.md)