# Multitasking Hair Masks Coco & Eve's 'Like A Virgin' Hair Masque Hydrates & Treats Split Ends By Laura McQuarrie | Published 2018-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-masque References: [hellogiggles](https://hellogiggles.com/beauty/beauty-products-tools/beauty-bulletin-goop-covergirl/) & [cocoandeve](https://www.cocoandeve.com/) Coco & Eve launched its 'Like A Virgin' hair masque as an ultra-nourishing, five-in-one treatment powered by ingredients like coconut and fig. The multitasking hair treatment is touted as a solution for everything from improving the texture and shine of the hair to hydrating, deeply conditioning, treating split ends and taming frizz. The free-from product is 100% vegan and cruelty-free, as well as made without sulfates, parabens, phalates. Coco & Eve selected raw, virgin coconuts as a key part of its product for their ability to add shine and softness to hair, while also preventing breakage, split ends and dandruff. In the haircare formula, fig helps to moisturize and detangle one's locks without making the strands feel heavy. Some of the other ingredients that can be found in the 10-minute hair treatment include linseed, argan oil and shea butter. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 22% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Multitasking Hair Masks:** Opportunity for creating haircare products that offer multiple benefits in one treatment. - **Ultra-nourishing Hair Treatments:** Chance to develop haircare solutions with ingredients that provide deep hydration and nourishment. - **Free-from Hair Products:** Disruptive innovation potential in creating haircare products without harmful ingredients like sulfates, parabens, and phalates. ### Who This Affects Most - **Haircare:** Opportunity for the haircare industry to create innovative products that address various hair concerns in one treatment. - **Natural Beauty:** Potential for the natural beauty industry to develop haircare solutions using raw, virgin coconuts and other natural ingredients for shine, softness, and nourishment. - **Vegan Beauty:** Chance for the vegan beauty industry to offer haircare products that are 100% vegan and cruelty-free, meeting the demands of conscious consumers. ## Related on Trend Hunter - [Coconut Oil-Infused Hair Masks](https://www.trendhunter.com/trends/coco-hair-mask.md) - [Vegan Hair-Conditioning Masks](https://www.trendhunter.com/trends/to-the-rescue-treatment-mask.md) - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [Damage Protection Hair Masks](https://www.trendhunter.com/trends/repairing-hair-mask.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Naturally Powered Repair Masks](https://www.trendhunter.com/trends/repair-mask.md) - [Rapid Repair Hair Masks](https://www.trendhunter.com/trends/instacure.md) - [K-Beauty Hair-Restoring Masks](https://www.trendhunter.com/trends/elizavecca.md)