# Millennial-Targeted Hair Masks Mane Club's Hair Mask Packets Take Cues from Texts & Meme Culture By Laura McQuarrie | Published 2019-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-mask-packets References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/05/mane-club.html) & [maneclubnyc](http://www.maneclubnyc.com/) [Mane Club's](https://www.trendhunter.com/trends/mane-haircare-products) bold hair mask packets are colorful and filled with fun messaging that's sure to catch the eyes of young consumers. Each of the hair masks boasts a "junk-free formula," a pleasing scent and a functional benefit that's expressed by personality-packed packaging. The vibrant hair masks take inspiration from [meme culture](https://www.trendhunter.com/trends/matrix-x-little-miss-holiday) and social media-style messages to deliver empowering solutions to women. The multitasking masks boast five-in-one benefits and each serves a different purpose—while some are suited to [frizz control](https://www.trendhunter.com/trends/seen-frizz-repair-treatment-mask) and deeply moisturizing the strands of hair, others are better suited to creating volume or repairing ends that are damaged. The Millennial-targeted hair masks are free from sulfates, parabens, phthalates, gluten and artificial colors, and boast alluring scents that are floral, fruity, sweet and spicy. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Colorful Hair Masks:** Opportunity for hair care brands to create bold, eye-catching hair masks with fun messaging and packaging inspired by viral culture. - **Multitasking Hair Products:** Opportunity for hair care brands to develop five-in-one hair products that serve multiple purposes and cater to the needs of young consumers. - **All-natural Hair Care:** Opportunity for hair care brands to create hair care products that are free from harmful chemicals like sulfates, parabens, phthalates, and gluten. ### Where This Applies - **Beauty and Personal Care:** Opportunity for beauty and personal care brands to create innovative hair products for millennial consumers. - **Digital Marketing and Advertising:** Opportunity for digital marketing and advertising agencies to work with hair care brands to create messaging and packaging inspired by viral culture. - **Natural and Organic Products:** Opportunity for natural and organic product manufacturers to create all-natural hair care products that cater to the needs of young consumers. ## Related on Trend Hunter - [Gen Z-Approved Haircare Products](https://www.trendhunter.com/trends/mane-haircare-products.md) - [Co-Branded Frizz Control Kits](https://www.trendhunter.com/trends/mane-x-ouai-the-antifrizz-kit.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Youthful Hair Mists](https://www.trendhunter.com/trends/scented-hair-and-body-mists.md) - [Gen Z Self-Care Capsules](https://www.trendhunter.com/trends/not-your-mothers.md) - [Mood-Boosting Haircare](https://www.trendhunter.com/trends/happy-hair-people.md) - [Meme-Inspired Holiday Lines](https://www.trendhunter.com/trends/matrix-x-little-miss-holiday.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md) - [Wash-Free Hair Masks](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair.md)