# Nostalgic Hair Lighteners Sun In's Spray-In Hair Lighteners Have Been Revived for a New Generation By Laura McQuarrie | Published 2024-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-lightener References: [newbeauty](https://www.newbeauty.com/nostalgic-beauty-products/) & [sun-in](https://sun-in.com/sun-in/)  In the 80s and 90s, people turned to Sun-In's spray-in hair lighteners for [sun-kissed looks](https://www.trendhunter.com/trends/blacklight-blonde-science), and now these products are making a comeback with a fresh new look for a new generation seeking effortless style transformations. The classic hair lightener now sports a sleek, modern design for its formula with aloe, chamomile, marigold and flaxseed. Available in Lemon Fresh and Tropical Breeze, these [TikTok](https://www.trendhunter.com/trends/unexpired-pantene)-viral hair lighteners need only be spritzed on hair and dried in the sun or with a hair dryer. While ingredient-conscious consumers will appreciate purposeful additions for conditioning, shine-boosting, added volume and strength, they'll also note exclusions like gluten, alcohol and parabens from the cruelty-free formulas. Across the beauty industry, [nostalgic products are making a comeback](https://www.trendhunter.com/trends/body-mist-by-vacation), captivating new audiences on social media with their simple formulas that deliver impressive results. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 57% | Activity: 63% | Freshness: 25% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Nostalgic Beauty Revivals:** Old-school beauty products are experiencing a resurgence as brands repackage classic formulas to appeal to modern consumers leveraging social media platforms. - **Clean Beauty Boom:** An increase in demand for clean and ingredient-conscious products is prompting brands to reformulate and remarket existing products without harmful substances. - **Effortless Hair Transformations:** The popularity of hassle-free, DIY hair solutions is rising, offering individuals simple yet effective ways to achieve salon-like results at home. ### Who This Affects Most - **Beauty and Personal Care:** Innovations in this sector focus on reformulating legacy products to meet modern clean beauty standards while preserving their nostalgic appeal. - **Social Media Marketing:** The revival of nostalgic products is being amplified through viral marketing strategies on platforms like TikTok, reaching a new, younger audience. - **Consumer Packaged Goods:** There is a growing trend towards reintroducing vintage products with updated packaging and formulations to cater to today's eco-conscious and ingredient-savvy consumers. ## Related on Trend Hunter - [Summer Hair Protection Sprays](https://www.trendhunter.com/trends/sunkiss-glow.md) - [80s-Inspired SPF Spray Oils](https://www.trendhunter.com/trends/orange-gele-spf-30-spray-oil.md) - [80s-Inspired Tanning Gels](https://www.trendhunter.com/trends/orange-gelee.md) - [Hair Perfume Treatments](https://www.trendhunter.com/trends/wondermist.md) - [Youthful Hair Mists](https://www.trendhunter.com/trends/scented-hair-and-body-mists.md) - [Tanner-Scented Body Mists](https://www.trendhunter.com/trends/spray-tan-body-mist.md) - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md) - [Gen Z-Approved Haircare Products](https://www.trendhunter.com/trends/mane-haircare-products.md) - [80s-Style Body Mists](https://www.trendhunter.com/trends/body-mist-by-vacation.md)