# Hair Growth-Supporting Supplements O Positiv Health Released the URO Hair Growth + Volume By Kalin Ned | Published 2026-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-growth-volume References: [opositiv](https://opositiv.com/?srsltid=AfmBOoop_sNSzSxrGkrqwDLHP1lV_YxFDN3PaNSowSF_oXChxauvonzf)  The women's health brand O Positiv Health has introduced URO Hair Growth + Volume, a once-daily dietary supplement that is formulated to address the underlying causes of hair thinning and loss at the follicle level. O Positiv Health's URO Hair Growth + Volume distinguishes itself through the inclusion of Serevelle™, a clinically studied natural ingredient derived from saw palmetto that has been shown to deliver a 12.8-fold increase in hair density compared to a placebo over a 90-day period. The formulation also incorporates holy basil to help manage stress, along with [key scalp-supporting nutrients](https://www.trendhunter.com/trends/serene-scalp) that target nutritional deficiencies commonly associated with hair loss, all of which are dermatologist-backed and third-party tested. All in all, the URO Hair Growth + Volume supplement offers a simple, [non-pharmaceutical intervention](https://www.trendhunter.com/trends/hair-me) for a concern that affects a significant portion of women — particularly those experiencing postpartum shedding, menopausal changes, or stress-related thinning. Image Credit: O Positiv Health ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 72% | Activity: 76% | Freshness: 91% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Follicle-focused Supplements:** Clinically backed ingredients that target hair thinning at the follicle level create opportunities for wellness brands to compete with pharmaceutical and topical hair-loss solutions. - **Hormonal Life-stage Wellness:** Products tailored to postpartum, menopausal, and stress-related changes reflect rising demand for personalized support across women’s health transitions. - **Stress-linked Beauty Care:** Beauty-from-within formulations that combine adaptogens with nutrient support signal room for hybrid products addressing both emotional wellness and visible appearance concerns. ### Industries Being Reshaped - **Women’s Health:** Specialized supplements for common but underserved concerns such as hair loss position women’s wellness as a broader category beyond reproductive care. - **Nutraceuticals:** Third-party tested, once-daily formulations with clinical ingredient claims strengthen consumer trust and differentiate premium dietary supplements in a crowded market. - **Hair Care:** Ingestible hair-growth products expand the category beyond shampoos and serums, creating new competition between beauty, wellness, and dermatology-adjacent brands. ## Related on Trend Hunter - [oral hair growth supports](https://www.trendhunter.com/trends/nutricosmetic-ingredient.md) - [Hair Growth Nutraceutical Studies](https://www.trendhunter.com/trends/hair-growth-nutraceutical.md) - [Hair Wellness Boosters](https://www.trendhunter.com/trends/booster-nutraceuticals-system.md) - [Targeted Hair Growth Nutraceuticals](https://www.trendhunter.com/trends/nutrafol-men-50.md) - [Multi-Tasking Women's Supplements](https://www.trendhunter.com/trends/womens-probiotic.md) - [Hair Growth-Focused Dietary Supplements](https://www.trendhunter.com/trends/clinical-hair-growth.md) - [Longevity-Focused Haircare Collections](https://www.trendhunter.com/trends/better-roots.md) - [Exclusive Club Retailer Probiotics](https://www.trendhunter.com/trends/o-positiv-health1.md) - [Hydrating Intimate Suppositories](https://www.trendhunter.com/trends/moisture-suppository.md)