# Branded Anti-Hair Discrimination Donations Unilever Helps Black Groups Fight Hair Discrimination By Grace Mahas | Published 2021-02-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hair-discrimination References: [theguardian](https://www.theguardian.com/world/2021/jan/05/unilever-to-help-black-groups-tackle-hair-discrimination) & [www2.fundsforngos.org](https://www2.fundsforngos.org/latest-funds-for-ngos/the-crown-uk-fund-for-supporting-the-black-community-in-the-uk/) [Unilever](https://www.trendhunter.com/trends/asda-you-buy-we-donate), the British multinational consumer goods company, recently announced it will donate £170,000 to black grassroots organizations to fight hair discrimination. Dover, a Unilever brand, launched the CROWN UK Fund will receive these funds to invest in lack-led grassroots organizations and projects that aim to "eliminate barriers to progress for Black women and girls and driving for long-term systemic change." The funding will prioritize organizations with a strong focus on the empowerment of Black women and girls. In addition, Dover also launched a new workshop through the [Dove self-esteem project](https://www.trendhunter.com/trends/doves-super-bowl-ad) that facilitates discussions with teachers and school staff about hair discrimination in school. These workshops also aim to amend school policies that enforce hair discrimination. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Branded Anti-hair Discrimination:** More companies should fund Black-led grassroots organizations that aim to promote diversity and eliminate discrimination. - **Empowerment of Black Women and Girls:** Investing in organizations that focus on the empowerment of Black women and girls can facilitate long-term systemic change. - **Policy Amendment Through Workshops:** Holding workshops and discussions with school staff and teachers can help identify and amend discriminatory policies. ### Who This Affects Most - **Consumer Goods:** Consumer goods companies should lead the way in funding and supporting anti-discrimination causes. - **Education:** The education industry should be more proactive in addressing discrimination and promoting diversity and inclusivity. - **Non-profit:** Non-profit organizations that aim to promote diversity and equality can partner with consumer goods companies to create impactful change. ## Related on Trend Hunter - [Textured Hair Advertising Campaigns](https://www.trendhunter.com/trends/from-one-queen-to-another.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Beauty Innovation Funds](https://www.trendhunter.com/trends/loreals-inclusive-beauty-fund.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/pink-warriors.md) - [Education-Supporting Beauty Brands](https://www.trendhunter.com/trends/rooted-in-success.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Grey Hair-Embracing Care Products](https://www.trendhunter.com/trends/love-your-silver.md) - [Aesthetic Discount Retailer Haircare](https://www.trendhunter.com/trends/crown-hair-society.md)