# Hideous Hair Contests AXE & Maxim Look for the North America's Worst Hair Disasters By Jacqueline Parrish | Published 2009-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-disasters-axe-maxim References: [maxim](http://www.maxim.com/humor/lists/83046/cutting-crew.html?p=2#10) & [axe](http://www.axe.com) Hurricanes, tornados, earthquakes, tsunamis... none of these naturally occurring disasters can even come close to the entirely avoidable hair disasters of this century. In a collaboration with Maxim magazine, [AXE](https://www.trendhunter.com/trends/whaxe-pack) is sponsoring a “Hair Crisis Relief” contest where readers can send in pictures of a friend or significant other who is completely oblivious and whose hair disasters are in dire need of a trim. Hair disasters aside, the four lucky (clueless) contest winners get to spend a weekend in Las Vegas complete with a much-needed [personal makeover](https://www.trendhunter.com/trends/mens-haircare-bundles) and a chance to hang with the Hometown Hotties of Maxim. Check out the gallery of Maxim (dis)approved contestants. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 80% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Personal Grooming:** Companies can explore innovative products and techniques to rescue individuals from hair emergencies and improve their looks. - **Crowdsourced Contests:** Businesses can leverage user-generated content, via photos or videos of hair disasters, to engage audiences and showcase their brand. - **Experience-based Promotions:** Enterprises can develop unique promotional events, like a weekend makeover, to enhance customer loyalty and drive sales. ### Who This Affects Most - **Beauty and Personal Care:** Companies within this industry can create new products and services to help consumers avoid or manage hair catastrophes. - **Publishing and Media:** Organizations within this sector can launch online contests, like Maxim's Hair Crisis Relief, to grow their audiences and increase engagement. - **Hospitality and Entertainment:** Businesses within this industry can create memorable experiences, such as a Vegas makeover weekend, to attract and retain customers. ## Related on Trend Hunter - [Social Good Beard Contests](https://www.trendhunter.com/trends/benevolent-beards-contest.md) - [Male Grooming Artist Collaborations](https://www.trendhunter.com/trends/whaxe-pack.md) - [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md) - [Beginner Bartender Challenges](https://www.trendhunter.com/trends/americas-worst-home-bartender.md) - [Hair Repair Web Series](https://www.trendhunter.com/trends/extreme-hair-rescue.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Hangover Contests](https://www.trendhunter.com/trends/q-mixers1.md) - [Award-Winning Hair Sprays](https://www.trendhunter.com/trends/texture-spray.md) - [Record-Breaking Hair Flip Challenges](https://www.trendhunter.com/trends/k18hairflip-2026.md)