# Realistic Hair-Coloring Campaigns L’Oréal Paris' New Video Was Shot in Eva Longoria’s Bathroom By Laura McQuarrie | Published 2020-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-coloring-campaign References: [ellecanada](https://www.ellecanada.com/beauty/hair/watch-eva-longoria-cover-her-greys-in-the-most-relatable-hair-commercial-possibly-ever) & [instagram](https://www.instagram.com/tv/B_pqdEqDh26/?utm_source=ig_embed) Commercials for hair color products are ordinarily full of long, glossy hair and aspirational before-and-after shots and at a time when these ads can't be created as usual, [L’Oréal Paris](https://www.trendhunter.com/trends/trending-musthaves) opted for a more realistic hair-coloring campaign starring Eva Longoria. The new campaign featuring the actress and longtime L’Oréal spokesperson was shot on a smartphone in Longoria’s bathroom and it shows her [coloring her own gray roots](https://www.trendhunter.com/trends/the-gray-escape-hair-brow-mascara) using the dark brown shade of the brand's Excellence Crème triple care hair color. Unlike many [hair color product commercials](https://www.trendhunter.com/trends/holiday-beauty-at-home), this one actually shows the entire process, and even some very real moments like wrapping a towel around one's neck and securing it with a clip to protect clothing from the dye. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Realistic Hair-coloring Campaigns:** Opportunity for hair color brands to showcase authentic and relatable advertising, highlighting the entire process and real moments. ### Sectors Adopting This - **Beauty and Personal Care:** Opportunity for brands in the beauty and personal care industry to create more realistic and relatable advertising campaigns. ## Related on Trend Hunter - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [AR-Enhanced Hair Dye Boxes](https://www.trendhunter.com/trends/ar-packaging-experience.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Hispanic Hair Care Campaigns](https://www.trendhunter.com/trends/acast-and-henkel.md)