# Coffee Color Hair Creams Bleach London Released an ‘Instant Coffee’ Hair Color Cream By Mickey Phoon | Published 2023-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hair-color-cream-1 References: [hypebae](https://hypebae.com/2023/2/bleach-london-instant-coffee-semi-permanent-hair-color-details-where-to-buy)  BLEACH [London](https://www.trendhunter.com/trends/London-Dry-Spirit) has launched a new [semi-permanent hair color cream](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro) called ‘Instant Coffee.’ The hair color cream allows users to try it without commitment or possible hair damage since it does not contain bleach. BLEACH London co-founder Alex Brownsell spoke about the new hair color cream, saying: “This rich tone suits pretty much everyone and is a great way for Blondes to dip a toe in a more contemporary style with no commitment.” The hair color cream changes hair shades in a light brown formulation designed for bleached blonde hair. The hair color cream also works on [light brown hair](https://www.trendhunter.com/trends/ecoslay) and adds a rich glossy hue or tint effect. The ingredients of the hair color cream are Ammonia-free, Paraben-free, Vegan, and PETA-approved. As the product is only semi-permanent, the color will fade away after approximately 3 to 30 washes. The ‘Instant Coffee’ hair color cream is currently available and priced at $6.50 in GBP. Image Credit: BLEACH London, [hypebae](https://hypebae.com/2023/2/bleach-london-instant-coffee-semi-permanent-hair-color-details-where-to-buy), [hypebae](https://hypebae.com/2023/2/bleach-london-instant-coffee-semi-permanent-hair-color-details-where-to-buy) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 40% | Activity: 55% | Freshness: 14% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Semi-permanent Hair Color Cream:** Opportunity for brands to create more innovative and no-commitment hair color products using natural ingredients. - **Natural Hair Color Products:** Opportunity for brands to cater to the increasing demands of eco-conscious consumers by creating hair color products that are ammonia-free, paraben-free, vegan, and PETA-approved. - **Tint Effect Hair Color:** Opportunity for brands to develop more hair color products that enhance hair shades with a glossy or tint effect for a more natural and subtle look. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can innovate hair color products that are eco-friendly and no-commitment, in response to the growing demand for more natural and sustainable products. - **Fashion and Apparel:** The fashion and apparel industry can create makeup and accessories that complement hair color trends, such as coffee-colored hair, to offer a complete look. - **Retail and E-commerce:** The retail and e-commerce industry can leverage digital innovations to enhance the customer experience, such as virtual try-on tools to help customers visualize how different hair color products would look on them. ## Related on Trend Hunter - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Coffee-Inspired Beauty Stains](https://www.trendhunter.com/trends/brow-freckle-stay-n.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md) - [Cafe-Inspired Instant Coffees](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Express Hair Coloring Products](https://www.trendhunter.com/trends/chi-color-express.md)