# Cream-to-Powder Hair Cleansers The No-Rinse Micellar Hair Cleanser is a Shower-Free Refresher By Laura McQuarrie | Published 2021-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-cleanser References: [ellecanada](https://www.ellecanada.com/beauty/makeup-and-nails/20-notable-beauty-products-that-launched-in-october) & [alternahaircare](https://alternahaircare.com/products/my-hair-my-canvas-meltaway-no-rinse-hair-cleanser) Alterna's My Hair. My Canvas. Meltaway No-Rinse Micellar Hair Cleanser is a unique vegan cream-to-powder product that absorbs oil and sweat, and breaks down buildup to deliver refreshment without a shower. Suitable for most hair types, the transformative product starts out as a [cream and becomes a powder](https://www.trendhunter.com/trends/hard-water-scalp-treatment) as it is worked in, ultimately leaving hair smoother, shinier and softer than before. Thanks to its unique texture and [transparent formula](https://www.trendhunter.com/trends/clear-collection), the product doesn't leave traces of residue like some hair products that are used to provide a feeling of freshness on the go. This fast-drying formula is not only useful for improving manageability but also providing protection against pollutants. The cleansing and refreshing formula is useful for [extending the time in between washes](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair) thanks to ingredients like white charcoal and vegan botanical caviar. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cream-to-powder Hair Cleansers:** Opportunity for further development of shower-free hair care products. - **Micellar Hair Cleansers:** Potential for addressing consumer demand for quick and convenient hair care solutions. - **Fast-drying Hair Products:** An opportunity to provide consumers with time-saving beauty innovations. ### Sectors Adopting This - **Beauty and Personal Care:** Industry can cater to consumers' growing preference for time-saving beauty solutions. - **Vegan Beauty Products:** Opportunity to tap into the expanding market for eco-friendly cosmetics. - **Pollution-protective Hair Care:** Industry can address increasing concerns about hair damage caused by pollutants. ## Related on Trend Hunter - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Hair Restyling Mists](https://www.trendhunter.com/trends/perfect-hair-day-style-refresh-mist.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Powder-to-Paste Hair Treatments](https://www.trendhunter.com/trends/hard-water-scalp-treatment.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [3-Ingredient Dry Shampoos](https://www.trendhunter.com/trends/3ingredient-dry-shampoo.md) - [Leave-In Powder Serums](https://www.trendhunter.com/trends/magic-restorative-serum.md)