<!-- canonical: https://www.trendhunter.com/trends/hair-children-toiletries-style -->
<!-- robots: noindex -->

# Kids-Only Hair Products
The 'So Cozy' Hair Collection Bridges the Gap Between Infants and Adults

By Ady Floyd | Published 2015-04-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hair-children-toiletries-style
References: [radaronline](http://radaronline.com/exclusives/2015/04/cuts-4-kids-so-cozy-nyc-entrepreneur-cozy-freidman-expands-hair-line-for-children/) & [socozy](https://socozy.com/)

After quitting her job in NCY, Cozy Freidman decided to attend hairdressing school. She opened up her child-focused hair salon called 'Cuts 4 Kids' in 1994. Her latest venture has been the creation of a [child-friendly line of hair care products](https://www.trendhunter.com/trends/kidfirst-brand) called 'So Cozy.'

Noticing the issues arising with children's hair from lice, knots, fly-aways, tangles, cowlick, bed head, frizz, static cling, and split ends, Freidman took matters into her own hands and developed So Cozy -- specifically designed for children ages two to 12. The idea was to bridge the gap between [baby products and adult products](https://www.trendhunter.com/trends/coyuchi-littles).

So Cozy was tested in Freidman's own salons and she used feedback from clients to perfect the products. The ingredients include Keratin, soy proteins, and ZERO toxins -- no parafins, sulfates, synthetic color, wheat, gluten or nuts.

Child-oriented, super safe and unisex, the products are now available in 1,800 Target stores nationwide.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 45% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Child-friendly Hair Care:** The development of child-friendly hair care products presents an opportunity for innovative formulations and packaging that cater specifically to the needs of children.
- **Bridging the Gap:** Creating products that bridge the gap between baby products and adult products opens up room for disruption and innovation in the children's personal care market.
- **Natural and Safe Ingredients:** The demand for hair care products with natural and safe ingredients creates opportunities for companies to develop toxin-free formulations that address common hair issues in children.

### Industries Being Reshaped

- **Children's Personal Care:** The rise of child-friendly hair care products fuels the growth of the children's personal care industry, creating opportunities for new brands and product offerings.
- **Salons and Hairdressing:** The development of specialized salon services and products for children's hair care presents a niche market within the broader salon and hairdressing industry.
- **Retail and Distribution:** Expanding the availability of child-friendly hair care products in retail stores, such as Target, opens up new distribution channels and opportunities for partnerships.

## Related on Trend Hunter

- [Free-From Kids Haircare](https://www.trendhunter.com/trends/niles-chaz.md)
- [Free-From Kids Haircare Ranges](https://www.trendhunter.com/trends/desert-essence-for-kids.md)
- [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md)
- [Children-Focused Salon Experiences](https://www.trendhunter.com/trends/sit-still-kids.md)
- [Children's Beauty Products](https://www.trendhunter.com/trends/olive-june1.md)
- [Skin-Friendly Hair Products](https://www.trendhunter.com/trends/seens-haircare.md)
- [Gen Alpha Bath Brands](https://www.trendhunter.com/trends/splash.md)
- [Gen Z-Approved Haircare Products](https://www.trendhunter.com/trends/mane-haircare-products.md)
- [Kid-Friendly Hotel Amenities](https://www.trendhunter.com/trends/hotel-amenities-for-kids.md)