# Sustainable Hair Butters Belle Bar Organic Boasts the Argan Oil Shine & Moisture Hair Butter By Kalin Ned | Published 2021-08-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hair-butter References: [shopwithgoodintent](https://shopwithgoodintent.com/collections/black-owned/products/argan-oil-shine-moisture-hair-butter-2-pack) Belle Bar Organic's Argan Oil Shine & Moisture Hair Butter gives individuals access to a deeply nourishing product experience that is also an alternative to hair products in plastic containers. The Brooklyn-based brand—which is also Black-owned and women-owned—is known for its contributions to the clean beauty category. Belle Bar Organic's eco-friendly Argan Oil Shine & Moisture Hair Butter is ideal for curly and kinky hair, but also effective for other types. The "uber creamy, moisturizing, high-shine" formula enables individuals to "detangle, untwist, and unbraid with ease." The hair butter is also designed to be lightweight. The formula contains a number of deeply nourishing ingredients, including Marula oil (which softens hair), Castor oil (which thickens it), and Rosehip oil (to aid in renewing and repairing hair follicles). Image Credit: Good Intent ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 32% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Beauty Products:** Opportunities to disrupt the beauty industry with sustainable, plastic-free alternatives. - **Clean Beauty Movement:** Potential for innovation in the clean beauty movement, with a focus on natural and nourishing ingredients. - **Natural Hair Care:** Growing demand for natural hair care products, especially for curly and kinky hair types. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunities for companies to develop eco-friendly and clean beauty products in response to consumer demand. - **Hair Care:** Opportunities for companies to innovate in natural hair care products, especially for curly and kinky hair types. - **Sustainability:** Potential for companies to create sustainable and plastic-free packaging solutions for beauty products, in response to growing environmental concerns. ## Related on Trend Hunter - [Curly Hair-Focused Organic Products](https://www.trendhunter.com/trends/organic-hair-care.md) - [Ultra-Hydrating Body Butters](https://www.trendhunter.com/trends/ultrahydrating-body-butter.md) - [Curl-Enhancing Hair Oils](https://www.trendhunter.com/trends/multiuse-hair-oil.md) - [Argan-Infused Haircare](https://www.trendhunter.com/trends/argan-infused-haircare.md) - [Specialized Styling Oils](https://www.trendhunter.com/trends/styling-oil.md) - [Nourishing Haircare Oils](https://www.trendhunter.com/trends/sky-organics-haircare-products.md) - [Enriching Beauty Care Products](https://www.trendhunter.com/trends/plantbased-beauty-products.md) - [Honey-Inspired Hair Gels](https://www.trendhunter.com/trends/butter-gel.md) - [Unrefined Body Butters](https://www.trendhunter.com/trends/nudesauce.md)