# Aromatic Multi-Use Body Washes The C.O. Bigelow Elixir Black Pepper Hair & Body Wash is Gentle By Michael Hemsworth | Published 2021-12-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hair-body-wash2 References: [uncrate](https://uncrate.com/co-bigelow-elixir-black-pepper-hair-body-wash/) & [bigelowchemists](https://www.bigelowchemists.com) The C.O. Bigelow Elixir Black Pepper Hair & Body Wash is a cosmetic product for male consumers to incorporate into their daily routine when seeking out a way to support their skin, while also enjoying a [pleasant aromatic experience](https://www.trendhunter.com/trends/evolvetogether). The product features the warm note infusions of bourbon, sandalwood, black pepper, vanilla and musk to give it a premium aroma. This gives it a rich, luxurious fragrance that will invigorate the senses during a morning shower or when winding down in the evening. The C.O. Bigelow Elixir Black Pepper Hair & Body Wash is formulated to gently cleanse the skin as well as the hair with a rich lather that is infused with [vitamin B and aloe vera](https://www.trendhunter.com/trends/sheamoistures-new-body-washes), and will leave behind a refined aroma. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 26% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Aromatic Body Care Products:** Developing natural skincare and body care products with premium aromatic experience for body and mind relaxation - **Multi-use Body and Hair Products:** Creating hair and body care products that provide optimal care with natural ingredients for the busy consumer - **Gentle and Effective Formulations:** Developing formulas that cleanse hair and skin gently and effectively, with natural ingredients that provide health benefits ### Who This Affects Most - **Personal Care Industry:** The personal care industry can capitalize on the trend of aromatic hair and body care products that take care of both grooming and wellness needs. - **Natural Ingredients Industry:** The natural ingredients industry can leverage the trend of gentle and effective formulations in hair and body care products that consumers are seeking. - **Men's Care Industry:** The men's care industry can benefit from creating multi-use body and hair products that cater to the needs of busy and on-the-go consumers. ## Related on Trend Hunter - [Luxury Men's Body Washes](https://www.trendhunter.com/trends/cremo-body-wash.md) - [All-in-One Men's Skincare Duos](https://www.trendhunter.com/trends/mens-hair-and-body-wash.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Affordable Luxury Body Washes](https://www.trendhunter.com/trends/redacted-body-wash.md) - [Anti-Aging Body Washes](https://www.trendhunter.com/trends/western-republic-body-wash.md) - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md) - [Perfumed Body Washes](https://www.trendhunter.com/trends/perfumed-milky-body-wash.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/indulgent-moisture-body-wash.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md)