# Mature Haircare Products The Hair Biology Color Brilliance Collection Has Four Products By Michael Hemsworth | Published 2021-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hair-biology-color-brilliance-collection References: [drugstorenews](https://drugstorenews.com/hair-biology-protects-colored-tresses-color-brilliance-collection) & [hairbiology.us](https://hairbiology.us/en-us) The Hair Biology Color Brilliance collection is a new lineup of products for women aged 50 and up to help them keep their tresses looking their best when handling the needs of their mature hair. The products are each formulated to target the biological changes that occur amongst mature women, while also helping to fight against dullness and help protect colored hair from fading. The products include the [Color Brilliance Shampoo](https://www.trendhunter.com/trends/shampoo-for-brilliant-color) and Conditioner, the Color Sealing Mask and the [Silver Shine Serum](https://www.trendhunter.com/trends/ecoslay), which are all made without any dyes, parabens or sulfates in the mix. The Hair Biology Color Brilliance collection is being launched exclusively at [Target](https://www.trendhunter.com/trends/curls-blueberry-bliss) where consumers can pick it up in-store and online at their leisure. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 67% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Mature Haircare Products:** Opportunity to develop new products tailored to address the unique needs of mature women's hair. - **Color Protection:** An opportunity to develop hair care products that protect the color of mature women's hair from fading. - **Natural Ingredients:** There is opportunity to offer mature women natural hair care products without harmful ingredients like dyes, parabens, and sulfates. ### Sectors Adopting This - **Beauty Industry:** Beauty companies can tap into the growing demand for hair care products targeting mature women. - **Retail Industry:** Retailers like Target can benefit from offering exclusive products that cater to the specific needs of mature women. - **Personal Care Industry:** Opportunity to expand product portfolios with hair care solutions that cater to mature women's hair. ## Related on Trend Hunter - [Specific Haircare Lines](https://www.trendhunter.com/trends/silverist-haircare.md) - [Grey Hair-Embracing Care Products](https://www.trendhunter.com/trends/love-your-silver.md) - [Inclusive Haircare Collections](https://www.trendhunter.com/trends/glow-mania-collection.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Professional Hair Spa Collections](https://www.trendhunter.com/trends/professional-hair-spa.md) - [Comprehensive Haircare Systems](https://www.trendhunter.com/trends/comprehensive-haircare-system.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md) - [Textured Hair Product Lines](https://www.trendhunter.com/trends/textureid-collection.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md)