# Transformative Hair Balms This Solid-to-Liquid Shampoo & Conditioner Set are Champagne-Infused By Laura McQuarrie | Published 2020-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-balm References: [allure](https://www.allure.com/gallery/new-hair-care-products-tools-june-2020) & [cuveebeauty](https://www.cuveebeauty.com/products/gobalm-duo) Within the cosmetic space there are tons of transformative products that are formulated to change their states once applied and [Cuvée Beauty](https://www.trendhunter.com/trends/grand-cuvee) is applying this concept to haircare with its [solid-to-liquid shampoo and conditioner](https://www.trendhunter.com/trends/shampoo-and-conditioners) hair balms. The Go Balm Solid-to-Liquid Shampoo and Conditioner both start off as balms but turn into lathering liquids with the addition of water. Just as consumers have been turning to [solid skincare and beauty products](https://www.trendhunter.com/trends/hand-body-powder-wash) for their convenient, mess-free formats, thest first-of-their-kind balms are just as ideal for traveling and taking on the go. As a brand that's known for making champagne-infused products, Cuvée Beauty made sure that its new releases are no different and as luxurious as ever. Image Credit: Cuvée Beauty ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Solid-to-liquid Transformations:** The trend of solid-to-liquid transformations in haircare presents disruptive innovation opportunities for creating convenient and mess-free products. - **Transformative Hair Balms:** The emergence of transformative hair balms opens up opportunities for brands to offer unique and versatile haircare solutions. - **Champagne-infused Products:** The trend of incorporating champagne-infused ingredients in beauty products provides an avenue for luxury and indulgence in the haircare industry. ### Where This Applies - **Cosmetic:** The cosmetic industry can explore solid-to-liquid transformations to develop innovative skincare and beauty products with convenient application methods. - **Haircare:** The haircare industry should consider incorporating transformative hair balms to offer customers versatile and on-the-go haircare solutions. - **Beauty:** The beauty industry can capitalize on the trend of champagne-infused ingredients to create unique and luxurious haircare products. ## Related on Trend Hunter - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md) - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Destination-Inspired Shampoos](https://www.trendhunter.com/trends/shampoohotel.md) - [Solid Rice Water Haircare](https://www.trendhunter.com/trends/rice-water-shampoo-and-conditioner.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md)