# Fermented Haircare Products These FaceTory Hair and Scalp Masks Come in Three Options By Michael Hemsworth | Published 2023-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-and-scalp-masks References: [drugstorenews](https://drugstorenews.com/facetory-enters-hair-care-scene-fermented-masks) & [facetory](https://www.facetory.com/) The FaceTory hair and scalp masks are a series of products formulated with consumer grooming needs in mind to help them achieve nourished tresses from the comfort of home. The haircare masks feature [fermented ingredients](https://www.trendhunter.com/trends/fermented-skincare-line) that will provide a range of benefits to the hair as well as the scalp by penetrating deeply into the follicles. The [hair masks](https://www.trendhunter.com/trends/ceramide-therapy-hair-mask) comes in three targeted versions including the Strengthen Scalp & Hair Mask with Fermented Rice, Balance Scalp & Hair Mask with Fermented Aloe and the Moisturize Scalp & Hair Mask with Fermented Soybean. The FaceTory hair and scalp masks are available now for purchase online and are priced at $6 each. The masks are suitable for all hair types and are great for at-home spa experiences. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 47% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Fermented Haircare:** Fermented ingredients in haircare products provide a range of benefits to both hair and scalp. - **At-home Spa Experiences:** Consumers are seeking salon-quality treatments from the comfort of their own homes. - **Targeted Hair Treatments:** Customized hair and scalp masks offer specific benefits for various hair concerns. ### Industries Being Reshaped - **Cosmetics and Personal Care:** Innovative haircare products that utilize fermentation can disrupt the cosmetics industry. - **E-commerce:** The rise of online shopping has made it more convenient than ever for consumers to access specialty haircare products. - **Wellness:** There is a growing focus on using natural, fermented ingredients for both beauty and health products, which presents opportunities for companies in the wellness industry. ## Related on Trend Hunter - [Soothing Fermented Haircare](https://www.trendhunter.com/trends/jooy.md) - [Bio-Fermented Hair Treatments](https://www.trendhunter.com/trends/the-rootist.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Hydrating Scalp Treatments](https://www.trendhunter.com/trends/scalp-solutions.md) - [Fermented Overnight Skincare](https://www.trendhunter.com/trends/fermented-cocoon-mask.md) - [Fruit-Forward Hair Masks](https://www.trendhunter.com/trends/briogeo-2.md) - [Scalp-Nourishing Hair Capsules](https://www.trendhunter.com/trends/briogeo-1.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Cleansing Scalp Treatments](https://www.trendhunter.com/trends/hair-renew.md)