# Vivcaious 50s Editorials This Editorial For Vogue Italia Features 50s Hair and Fashion By Lacey-Jane Walsh | Published 2013-08-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hair-and-fashion References: [fashioncow](http://fashioncow.com/2013/08/anmari-botha-in-its-all-about-attitude-by-miles-aldridge-for-vogue-italia-august-2013/) & [vogue.it](http://www.vogue.it/en) This stunningly vibrant editorial for [Vogue](https://www.trendhunter.com/trends/nft-collection2) Italia features [50s hair and fashion](https://www.trendhunter.com/trends/modern-retro-collection). This striking series is entitled ‘It’s All About the Attitude.’ The women seen in this series appear strong, fashion-forward and they definitely seem to have attitude. The majority of these stunning women are rocking [bold red lips](https://www.trendhunter.com/trends/il-pranzo-campaign). Some of the fashion featured in this 50s throwback series includes a trench coat, black and patterned jackets, and long black gloves. In one of these shots a red headed model is poking her head into a room from behind a glass door with shades. It reminds me of an old-fashioned detective movie. These gorgeous 50s dames rock an updated, flirty version of 50s fashion, that would cause envy even today. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 76% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Vibrant 50s Fashion:** Disruptive innovation opportunity: Create a modern fashion collection inspired by the vibrant and bold fashion of the 1950s. - **Bold Red Lips:** Disruptive innovation opportunity: Develop a new line of long-lasting and highly pigmented red lip products that evoke the confidence and attitude of the 50s. - **Flirty Retro Style:** Disruptive innovation opportunity: Design a line of retro-inspired clothing that combines the flirty and feminine elements of the 50s with contemporary fashion trends. ### Where This Applies - **Fashion Industry:** Disruptive innovation opportunity: Collaborate with fashion designers to create revolutionary collections that pay homage to the 50s while adding a modern twist. - **Beauty and Cosmetics Industry:** Disruptive innovation opportunity: Develop innovative red lip products that offer long-lasting wear, intense color payoff, and unique formulations to capture the essence of 50s beauty. - **Retail Industry:** Disruptive innovation opportunity: Establish a niche retail store that specializes in retro-inspired fashion, offering a curated selection of clothing and accessories from the 50s and beyond. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md)