# Insect Repellent Cleansers This Multipurpose Hair and Body Wash Also Keeps Bugs at Bay By Laura McQuarrie | Published 2016-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-and-body-wash References: [lessmosquito](http://www.lessmosquito.com/online-shop/hair-body-wash.html) In this Incognito Hair & Body Wash, tea tree oil, neem and jojoba are some of the ingredients that help to cleanse and protect. In addition to leaving a consumer feeling more squeaky clean than they were before, this product is also a tool for warding off insects. Incognito describes this product as an "anti-insect camouflage" that reduces kairomones, or pheromones that are picked up by other species that end up being harmful to the emitter. With rare organic Java citronella as a main ingredient, Incognito promises that users only need a small amount for head-to-toe protection. In addition to its personal hygiene and insect-repelling properties, the multipurpose product can also be used to discourage dandruff, fungal infections and head lice. As with all of Incognito's products, this one is completely natural. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Insect-repellent Products:** Developing more products that utilize natural ingredients to repel insects in addition to providing other benefits such as cleansing and skincare. - **Multipurpose Skincare:** Creating more products that provide multiple benefits such as hair and body wash while also addressing common issues such as dandruff and fungal infections. - **Organic Ingredients:** Increasing the use of organic ingredients in personal care products to appeal to environmentally-conscious consumers. ### Industries Being Reshaped - **Personal Care Products:** Opportunity to develop new products with unique and multiple benefits to appeal to consumers. - **Outdoor and Camping Supplies:** Developing more all-natural insect repellents and other outdoor-related products to cater to adventurers and outdoor enthusiasts. - **Organic Farming and Agriculture:** Organic farms and agriculture businesses can benefit from the increased demand for natural ingredients used in personal care products. ## Related on Trend Hunter - [Insect-Fighting Lotion Bars](https://www.trendhunter.com/trends/lotion-bar.md) - [Hybrid Bug Spray Sunscreens](https://www.trendhunter.com/trends/skin-so-soft-bug-guard.md) - [Child-Centric Insect Repellent Sprays](https://www.trendhunter.com/trends/insect-repellent-spray.md) - [Comprehensive Outdoor Protection Sprays](https://www.trendhunter.com/trends/bullfrog-2-in-1-sunscreen.md) - [Plant-Powered Insect Repellants](https://www.trendhunter.com/trends/buzzie.md) - [Essential Oil Insect Sprays](https://www.trendhunter.com/trends/mox.md) - [Skin-Friendly Insect Sprays](https://www.trendhunter.com/trends/fumakilla-skin-vape.md) - [Hybrid Sun-Protecting Insect Creams](https://www.trendhunter.com/trends/mosquitmed-sun-protection.md) - [Natural Outdoor Bug Repellents](https://www.trendhunter.com/trends/bug-buster-insect-repellent.md)