# Forties Film Fashion Campaigns The Hailee Steinfeld Miu Miu Shots are Classically Elegant By Corinne Guirgis | Published 2011-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hailee-steinfeld-miu-miu References: [fashionista](http://fashionista.com/2011/06/hailee-steinfeld-for-miu-miu-more-campaign-images/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [graziadaily](http://www.graziadaily.co.uk/fashion/archive/2011/06/29/we-have-more-hailee-for-miu-miu.htm) Last week, the first image from the Hailee Steinfeld Miu Miu campaign hit the interwebs and was a massive hit. This week, two more images from the ads have leaked and they do not disappoint! The ads, which feature the 14-year-old Academy Award nominee, have a simplistic elegance to them that epitomizes the brand’s values. Shot by the brilliant Bruce Weber and styled by Joe McKenna, the ads have a 1940s ‘Film Noir’ motif and the photos were shot in a backwoods, natural open-air setting. According to Miuccia, Steinfeld was chosen as the face of the campaign for her “unconventional elegance and her ability to carry off the grown-up and elegant silhouettes with a whiff of forties that made up the fall collection.” **Implications** - The consumer world is experiencing a retro revolution, and companies are capitalizing on the "everything old is new again" motto. Artists, photographers and interior designers are inspired by styles from a variety of decades and consumers are eager to explore these iconic designs. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Retro Revolution:** The consumer world is experiencing a retro revolution, inspiring artists and designers to incorporate iconic designs from different decades. - **Nostalgic Influences:** Styles from past decades are influencing the creative industries, prompting artists, photographers, and interior designers to incorporate nostalgic elements in their work. - **Timeless Elegance:** Elegant and classic styles from the past are making a comeback, with consumers embracing the refined silhouettes and sophisticated aesthetics. ### Industries Being Reshaped - **Fashion:** Fashion designers are incorporating nostalgic elements and retro styles in their collections, capitalizing on the consumer interest in iconic designs from past decades. - **Art and Photography:** Artists and photographers are drawing inspiration from past decades, creating artworks and images that evoke feelings of nostalgia and retro aesthetics. - **Interior Design:** Interior designers are incorporating vintage elements and retro styles into their projects, offering clients a chance to embrace the timeless elegance of past decades. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)