# Chilled Tart Cup Snacks Hail Merry's Snacks are Plant-Based and Offer a Range of Flavors By Amy Duong | Published 2020-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hail-merry References: [hailmerry](https://hailmerry.com/) & [entrepreneur](https://www.entrepreneur.com/article/323977) Hail Merry is a snack brand started by Susan O'Brien and it is entirely plant-based and branded to target [Millennials](https://www.trendhunter.com/trends/mad-genius-snack-lab) as a focus. The label's formula is spotlighted by its tarts, which take [familiar treats](https://www.trendhunter.com/trends/simplified-ingredients) made into a [plant-based recipe](https://www.trendhunter.com/trends/over-the-moo1) for more inclusive taste palettes. The snacks are notably refrigerated to keep it at its best quality and includes flavors such as sweet potato, dark chocolate, peanut butter, meyer lemon, key lime, mint chocolate, dark chocolate espresso, and chocolate almond butter. O'Brien talks about the approach of offering healthier alternatives to the sweet snacks on the market currently. She states, "we like to say [to consumers,] step away from the candy, grow up and move over here to the future of intelligent snacking. I like to think that we're engineering palettes away from that super sugary candy experience." Image Credit: Hail Merry ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Snacks:** There is an opportunity for snack companies to create more inclusive taste palettes for plant-based snacks. - **Refrigerated Snacks:** There is an opportunity for companies to create more snacks that are refrigerated to maintain quality. - **Healthy Snacks:** There is an opportunity for more companies to offer healthier alternatives to sweet snacks on the market. ### Sectors Adopting This - **Snack Industry:** There is an opportunity for companies to create plant-based and refrigerated snacks for a more health-conscious consumer market. - **Food Industry:** There is an opportunity for food companies to explore more plant-based and refrigerated snack options that cater to the growing demand for healthier alternatives. - **Wellness Industry:** There is an opportunity for wellness companies to partner with snack brands to offer healthy snack options that align with a healthy lifestyle. ## Related on Trend Hunter - [Refrigerated Trail Mixes](https://www.trendhunter.com/trends/fresh-face-foods.md) - [Dippable Plant-Powered Snacks](https://www.trendhunter.com/trends/sweet-n-salty-dippsterz.md) - [Produce-Forward Refrigerated Bars](https://www.trendhunter.com/trends/field-farmer1.md) - [Dairy-Free Mini Bites](https://www.trendhunter.com/trends/indulgent-bites.md) - [Sustainable Protein Mochi Tarts](https://www.trendhunter.com/trends/atlr72-mochelie.md) - [Alt Milk Chocolate Bark Snacks](https://www.trendhunter.com/trends/oat-milk-chocolate-snack.md) - [Good-For-You Frozen Snack Lines](https://www.trendhunter.com/trends/amys-kitchens.md) - [Plant-Based Candy Bars](https://www.trendhunter.com/trends/harken-sweets.md) - [Plant-Based Dessert Expansions](https://www.trendhunter.com/trends/over-the-moo1.md)