# Regal Relaxed Editorials The Sunday Times Styles Haifa Wohlers Photoshoot is Lounge-Oriented By Jordy E | Published 2014-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/haifa-wohlers References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/12/nadine-martin-and-senait-gidey-by-haifa.html) & [thesundaytimes](http://www.thesundaytimes.co.uk/sto/style) The Sunday Times Style editorial put on by photographer Haifa Wohlers Olsen is currently being displayed by the [high end publication](https://www.trendhunter.com/trends/the-bergdorf-soire). Olsen opted for a relaxed approach to fashion as he captured models Nadine Martin and Senait Gidey lying effortlessly on posh couches and chairs. Stylist Flossie Saunders made both Martin and Gidey appear overly dramatic and upscale despite their lounging poses. Selected by Saunders were embroidered metallic tops, glistening skirts and floral print suits, pieces that are arguably well-suited to this year's [holiday season](https://www.trendhunter.com/trends/brunette-the-label-3). Make up artist Karina Constantine furthered the enthralling elements present in this series with glistening cheek bones, bronze-hued lips and neutral eye shadows. As these additions are bold yet natural, they will resonate with readers. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 72% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Lounging Fashion:** Opportunity to disrupt the fashion industry by creating comfortable yet stylish loungewear for the holiday season. - **Effortless Elegance:** Opportunity to disrupt the beauty industry by offering makeup products and techniques that achieve a bold yet natural look. - **Dramatic Embellishments:** Opportunity to disrupt the apparel industry by designing and manufacturing embroidered metallic tops, glistening skirts, and floral print suits. ### Where This Applies - **Fashion:** Opportunity for fashion designers and retailers to cater to the demand for comfortable loungewear. - **Beauty:** Opportunity for makeup brands and professionals to create products and techniques that achieve bold yet natural looks. - **Apparel:** Opportunity for apparel brands to incorporate dramatic embellishments, such as embroidery and metallic details, into their designs. ## Related on Trend Hunter - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)