# Periodical-Engrossed Architecture Ads Haider Najeeb uses a Digital Medium to Promote Print Media By Josh Triantafilou | Published 2012-05-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/haider-najeeb References: [behance.net](http://www.behance.net/gallery/World-Press/4059857) & [htn3d](http://www.htn3d.com/) Alexandria, Virginia-based art director and animator Haider Najeeb explains on his Behance page that he has always been enamored with creativity, especially the visual arts. Everything from painting to decoration strikes his fancy, though his keenest interest is in the digital realm. Najeeb was recently commissioned by the [World Press](https://www.trendhunter.com/trends/exchange-pavilion) to create a short, brand-building clip. In a slight twist of irony, he uses a digital medium of [motion graphics and computer-generated imagery](https://www.trendhunter.com/trends/glorify-animation) to create iconic world buildings rendered as newspaper constructions. Throughout the clip the viewer sees sheets periodicals weaving themselves into such famous landmarks as Big Ben, the [Sydney Opera House](https://www.trendhunter.com/trends/foster-partners6), the Pyramids of Giza and St. Basil's Cathedral. The effect is decidedly cosmopolitan -- a welcome quality in a promotion about a global media company. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Digital Medium Advertising:** Using digital mediums and computer-generated imagery to create advertisements with a unique twist. - **Periodical-themed Art:** Incorporating newspapers and magazines into artistic compositions to create visually striking and thought-provoking pieces. - **Iconic Landmark Promotions:** Promoting brands and companies by integrating iconic world buildings and landmarks in their advertisements. ### Sectors Adopting This - **Advertising:** Opportunity for advertisers to explore new and creative ways of engaging audiences through digital mediums and unique concepts. - **Art and Design:** Artists can experiment with incorporating periodicals and famous landmarks into their creations, expanding the boundaries of traditional art forms. - **Media and Entertainment:** Media companies can leverage the visual appeal of iconic landmarks to create compelling promotions that resonate with audiences worldwide. ## Related on Trend Hunter - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Paper-Made Mosaic Artwork](https://www.trendhunter.com/trends/real-life-architecture-exhibition.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Graphic Wallpaper Capsules](https://www.trendhunter.com/trends/immersive-surfaces.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md)