# Journey-Centric Timepiece Labels Hagley West Gives Customers a Deep Dive into Its Industry By Amy Duong | Published 2018-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hagley-west References: [kickstarter](https://www.kickstarter.com/projects/2122526870/hagley-west-the-worlds-most-transparent-watch-comp) Hagley West is a new watch label that approaches the industry with a refreshing concept, describing itself as the "[world's most transparent watch company](https://www.trendhunter.com/trends/pegasus-sapphire)." To achieve this statement, the brand aims to give their consumers a look into the watches' construction from beginning to end. This exclusive experience is entitled the 'Ambassador Club' -- currently, the club has over 2,000 members. They are able to create a dialogue with the watchmakers as the pieces are being crafted to give their input and influence the timepiece's creation. There are currently [five chronograph models](https://www.trendhunter.com/trends/rag-bone1) available for purchase -- all of which are complete with a VD53 quartz chronograph movement, hardened mineral glass, a case made from stainless steel, and waterproof elements to round it all out. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Transparency in Watchmaking:** Opportunity for watch companies to create an exclusive experience for their consumers by giving them a look into the watches' construction from beginning to end. - **Crowdsourced Watchmaking:** Opportunity for watch companies to involve their customers in the creation process of their timepieces, allowing them to give input and influence the final product. - **Journey-centric Branding:** Opportunity for companies to create a unique customer experience by focusing on the journey a product takes from creation to the end user. ### Sectors Adopting This - **Watchmaking:** Watch companies can consider incorporating transparency and crowdsourcing into their manufacturing process to appeal to customers who value unique experiences. - **Luxury Goods:** Luxury brands can create exclusive experiences for customers that offer transparency and input into their products' creation to differentiate themselves and appeal to consumers seeking unique and personalized experiences. - **Consumer Goods:** Brands can create a connection with their customers by incorporating transparency and focusing on the journey of their products' creation, offering customers a unique and engaging experience. ## Related on Trend Hunter - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [History-Honoring Collaborative Watches](https://www.trendhunter.com/trends/carrera-seafarer.md) - [Premium Heritage Timepiece Collections](https://www.trendhunter.com/trends/hilts.md) - [Accessible Mechanical Timepieces](https://www.trendhunter.com/trends/classivo-43.md) - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md) - [Travel-Ready Sleek Watches](https://www.trendhunter.com/trends/club-sport-neomatik-worldtimer.md) - [Modern Layered Watches](https://www.trendhunter.com/trends/c1-jump-hour-mk-v.md) - [Vintage Dress Watch-Inspired Timepieces](https://www.trendhunter.com/trends/instrument-beaumarchais-h02.md) - [Curated Womens Watch Lineups](https://www.trendhunter.com/trends/chteau-divoire.md)