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# Neuroscience-Informed Gyms
Hagius is a Gym in Berlin that Uses Light and Scent for Physical Health

By Elena Rahman | Published 2021-09-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hagius
References: [wallpaper](https://www.wallpaper.com/beauty-grooming/hagius-berlin-gym-blends-neuroscience-and-exercise) & [hagius.de](https://hagius.de/)

Hagius is a Berlin gym that uses neuroscience to improve physical health and create the optimal workout environment. The space offers training sessions with a particular focus on biorhythms.

The sessions are grounded in [neuro-athletic training](https://www.trendhunter.com/trends/neuro-wellness-enhancing-booth) and sports science. This training method is in line with the concept that our bodies require various stimuli at different times. The Hagius team explains that the modern way of life does not allow us to "live in harmony" with natural rhythms such as the circadian rhythm that determines when our bodies are awake and when they can relax.

The Berlin gym mimics and stimulates our natural rhythms through [varying light settings](https://www.trendhunter.com/trends/resonance-lamp). It also uses scent in a similar way, in collaboration with [Berlin-based fragrance studio Aoiro](https://www.trendhunter.com/trends/six7).

Image Credit: Hagius

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 89% | Activity: 88% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Neuro-athletic Training:** Using neuro-athletic training, gyms can focus on biorhythms and unique stimuli to create an optimized workout experience for customers.
- **Biorhythm Synchronization:** Gyms can synchronize with natural biorhythms through lighting and scent, improving overall health and well-being of customers.
- **Sensory Stimulation:** Integrating sensory stimulation such as scent and lighting can create a more engaging and effective workout experience for gym-goers.

### Industries Being Reshaped

- **Fitness:** Fitness industry businesses can incorporate neuroscience practices, such as neuro-athletic training and biorhythm synchronization, to offer a unique, effective workout experience.
- **Wellness:** Wellness businesses can utilize sensory stimulation techniques like lighting and scent to create a relaxing, stress-free environment for customers.
- **Fragrance:** Fragrance companies can partner with gyms and wellness centers to create custom scents for specific settings that help improve mood, relaxation, and focus.

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