# Sentimental Father Commercials This Haggar Hall of Fame Ad Centers Around Children and their Dads By Mishal Omar | Published 2018-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/haggar-hall-of-fame References: [youtube](https://www.youtube.com/watch?v=Dxvbe-PBx_A) & [haggar.borderfree](http://haggar.borderfree.com/) Fashion branding towards men often focuses on "macho" and non-sentimental stereotypes, however the Haggar Clothing Company's Haggar Hall of Fame campaign takes a very different approach. The commercial features participants, ranging from children to adults in their mid-twenties, being asked questions about their fathers. The children explain the various ways in which their fathers have supported them, while cutting to the fathers themselves. Towards the end of the [sentimental commercial](https://www.trendhunter.com/trends/apples-mothers-day), the children and their fathers are brought together, so the latter can tell them in person what they mean to them. The Haggar Hall of Fame commercial works to upend [stereotypical marketing aimed at men](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) and instead, focuses on the positive impact they have on others and the world around them. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 24% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Sentimental Marketing:** Opportunity to disrupt traditional gender stereotypes in advertising by creating emotionally impactful campaigns that highlight positive values. - **Inter-generational Branding:** Opportunity to engage multiple age groups by showcasing the bond between fathers and children in branding and marketing efforts. - **Personalized Advertising:** Opportunity to create personalized and meaningful experiences for consumers by incorporating their family relationships into marketing campaigns. ### Industries Being Reshaped - **Fashion:** Opportunity to differentiate brands by challenging gender norms and promoting positive values in fashion advertising. - **Parenting:** Opportunity to strengthen the connection between brands and parents by showcasing the importance and impact of father-child relationships. - **Advertising:** Opportunity to transform traditional advertising approaches by focusing on emotional connections and meaningful storytelling. ## Related on Trend Hunter - [Commemorative Fatherhood Campaigns](https://www.trendhunter.com/trends/fatherhood.md) - [Fathers Day Short Films](https://www.trendhunter.com/trends/care-makes-a-dad.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [AI-Generated Fatherhood Campaigns](https://www.trendhunter.com/trends/glenlivet-fathers-day-campaign.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Parent-Honoring Olympic Campaigns](https://www.trendhunter.com/trends/parents-of-team-canada-athletes.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md)