# Contemporary Woven Rugs Kasthall Updated its Häggå Icon Rug Collection with New Colorways By Elena Rahman | Published 2022-02-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hagga-icon References: [dezeen](https://www.dezeen.com/2022/02/14/hagga-icon-rugs-kasthall-dezeen-showroom/) & [kasthall](https://www.kasthall.com/woven-rugs/patterned-rugs)  The Häggå Icon rug collection by [Kasthall](https://www.trendhunter.com/trends/tegel) was recently revamped to include contemporary colorways. Customers can purchase the classic rugs in [new colors and patterns](https://www.trendhunter.com/trends/tartan-shuttle-weave-rug). The company maintained its rugs' iconic [woven fabrication](https://www.trendhunter.com/trends/matter-colection) to remain true to its roots while bringing a modern touch to the collection. The Häggå designs consist of small-scale patterns that the brand views as timeless and compatible with any home decor style. Stripe, Dot, and Post are some of the featured rugs in the collection, which boast a lattice-like motif. The new color offerings are informed by nature and the natural shifts in season. A bold color contrast was used to emphasize the rugs' intricate patterns to show off the product's quality and craftsmanship. Image Credit: Kasthall ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 45% | Activity: 8% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Contemporary Colorways:** Updating classic products with modern colors can attract new customers while staying true to brand roots. - **Small-scale Patterns:** Brands can highlight the quality of their products with intricate and timeless patterns. - **Nature-inspired Designs:** Incorporating elements of nature in product design can create a connection with environmentally conscious consumers. ### Industries Being Reshaped - **Home Decor:** Innovative color and pattern choices can revitalize traditional home decor products. - **Textiles:** Brands can showcase their craftsmanship with intricate woven designs on fabrics and rugs. - **Sustainable Design:** Designers can incorporate elements of nature in their creations to appeal to eco-conscious consumers. ## Related on Trend Hunter - [Lifestyle-Themed Patterned Rugs](https://www.trendhunter.com/trends/quotidiana.md) - [Math-Inspired Colorful Rugs](https://www.trendhunter.com/trends/weave-collection.md) - [Cross-Cultural Rug Collections](https://www.trendhunter.com/trends/nordic-knots-x-giancarlo-valle-rug-collection.md) - [Season-Inspired Rug Lines](https://www.trendhunter.com/trends/artistic-rug-range.md) - [Patterned Bright Carpet Collection](https://www.trendhunter.com/trends/newstalgia-collection.md) - [Luxurious Handwoven Rugs](https://www.trendhunter.com/trends/crate-barrel.md) - [Artful Versatile Rug Collections](https://www.trendhunter.com/trends/nanimarquina.md) - [Hand-Knotted Rug Collections](https://www.trendhunter.com/trends/hare-klein.md) - [Artful Various Rug Collections](https://www.trendhunter.com/trends/cctapis.md)