# Frozen Wildflower Desserts Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match By Laura McQuarrie | Published 2017-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hagendazs References: [thedieline](http://www.thedieline.com/blog/2017/3/1/haagen-dazs) & [haagendazs.us](https://www.haagendazs.us/) In the spirit of spring, [Häagen-Dazs](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavors) had its newest ice cream packaging designs created by the UK-based agency LOVE and textile designer Kitty McCall, who is known for her distinctive style. The vibrant pink and purple floral packages celebrate the launch of [two new limited-edition flavors](https://www.trendhunter.com/trends/hagendazs-stickbars) from the famed ice cream brand: Elderflower & Blackcurrant and Rose, Raspberry & Lychee. Both of these new flavors use real flowers in the ice cream, which is communicated by the playful floral patterning on the tubs for Flowers by Häagen-Daz. Across the food and beverage industry, many manufacturers are now experimenting with the incorporation of wildflowers and other botanical ingredients as a means of satisfying growing consumer desires for new and interesting flavors that are also healthful and natural. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Incorporation of Wildflowers:** The trend of incorporating wildflowers in food and beverages presents an opportunity for manufacturers to create unique and natural flavor profiles. - **Playful Packaging Designs:** The trend of creating vibrant and eye-catching packaging designs provides an opportunity for brands to catch consumers' attention and differentiate themselves on the shelves. - **Botanical Ingredients:** The trend of using botanical ingredients in food and beverage products offers an opportunity for manufacturers to cater to consumers looking for healthier and more natural options. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore incorporating wildflowers and botanical ingredients to enhance their product offerings and appeal to health-conscious consumers. - **Packaging:** The packaging industry can capitalize on the demand for playful and visually striking designs by catering to brands looking to create unique packaging experiences for their products. - **Floral and Textile Design:** The floral and textile design industry can collaborate with food brands to create visually appealing packaging designs that reflect the flavors and ingredients of their products. ## Related on Trend Hunter - [Floral Springtime Ice Creams](https://www.trendhunter.com/trends/the-flowers-series.md) - [Flower-Infused Ice Creams](https://www.trendhunter.com/trends/eat-your-flowers-series.md) - [Afternoon Tea-Inspired Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavors.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Founder-Honoring Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavor.md) - [Blueberry-Themed Ice Cream Ranges](https://www.trendhunter.com/trends/summer-blueberry-collection.md) - [Indulgent Frozen Novelties](https://www.trendhunter.com/trends/new-haagen-dazs-products.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md)