# Carefree Ice Cream Campaigns The Häagen-Dazs x Pierre Hermé Campaign is Celebratory By Michael Hemsworth | Published 2023-04-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign References: [retailtimes](https://retailtimes.co.uk/haagen-dazs-x-pierre-herme-celebrate-french-flair-with-new-marketing-campaign/) & [haagen-dazs](https://www.haagen-dazs.co.uk)  The [Häagen-Dazs](https://www.trendhunter.com/trends/macaron-ice-cream) x Pierre Hermé campaign has been unveiled as the follow-up to the [collaboration ice creams](https://www.trendhunter.com/trends/hagendazs-debuts) announced earlier this year that will help to drive awareness to the premium treats. The campaign focuses on a variety of French culture-themed scenes and experiences, which will be showcased across a variety of mediums including TV, digital, social and online video. The campaign focuses on French culture to further highlight the Macaron-flavored ice cream created as part of the collaboration. Head of Häagen-Dazs UK Jose Alves commented on the Häagen-Dazs x Pierre Hermé campaign saying, "The partnership showcases the true craftsmanship of both brands; passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences. Don’t Hold Back is what we embody in everything we do, and with this campaign, we are celebrating it with French flair.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 63% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **French Culture-themed Campaigns:** Opportunity to create campaigns that showcase a certain country's culture in a fun and engaging way. - **Collaboration Campaigns:** Opportunity to partner with other brands to create innovative products and experiences. - **Digital and Online Video Campaigns:** Opportunity to use various mediums to reach a wider audience and increase brand awareness. ### Industries Being Reshaped - **Ice Cream Industry:** Opportunity to partner with other companies to create unique and delicious flavors that appeal to a wide audience. - **Food and Beverage Industry:** Opportunity to create campaigns that celebrate different cultures through food and drink. - **Marketing and Advertising Industry:** Opportunity to create and implement creative and engaging campaigns that utilize various mediums to reach consumers. ## Related on Trend Hunter - [Macaron Ice Cream Collections](https://www.trendhunter.com/trends/macaron-ice-cream.md) - [Ice Cream-Inspired Superbowl Campaigns](https://www.trendhunter.com/trends/nicefrank.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Collaboration Cookie Ice Creams](https://www.trendhunter.com/trends/hagendazs-caramel-biscuit-cream.md) - [Indulgent Frozen Novelties](https://www.trendhunter.com/trends/new-haagen-dazs-products.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md)