# Logo-Shaped Ice Cream Bars Häagen-Dazs Stickbars Come in a Range of Indulgent Flavors By Michael Hemsworth | Published 2025-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hagendazs-stickbars References: [grocerytrader](https://grocerytrader.co.uk/haagen-dazs-elevates-every-moment-with-new-stickbars-launch/) & [haagen-dazs](https://www.haagen-dazs.co.uk)  The [Häagen-Dazs Stickbars](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars) are a new lineup of ice cream bars hitting the UK market that will provide consumers with a portioned way to indulge their sweet tooth this year. The treats start off with the brand's signature ice cream on a stick, enrobed in premium Belgian chocolate that will provide a satisfying crack when consumed. The bars come in a variety of flavor options including Salted Caramel, Cookies & Cream and the Co-op-exclusive Macadamia Nut Brittle, while the Mango & Passionfruit and [Tesco](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams)-exclusive Raspberry & Peach flavors will come as single serves. The ice cream bars are each shaped like the brand's logo as a further nod to avid fans. Head of Brand Nicole Whelan commented on the Häagen-Dazs Stickbars saying, "We want to put consumers first. After lots of hard work behind the scenes – from extensive consumer testing, to working hand in hand with them to perfect our recipe – we’re over the moon to kick off 2025 with one of our biggest launches to date; new Häagen-Dazs Stickbars." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 76% | Activity: 80% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Logo-shaped Treats:** Custom-shaped food items are gaining traction, offering brands innovative ways to strengthen their identity and engage with loyal customers. - **Indulgent Portion Control:** Portioned sweet treats provide a strategic approach to combine indulgence with dietary awareness, appealing to health-conscious consumers. - **Exclusive Retail Collaborations:** Partnering with specific retailers for exclusive flavors can drive brand loyalty and expand market presence with targeted consumer bases. ### Sectors Adopting This - **Frozen Dessert Manufacturing:** The surge in demand for premium and creatively-shaped frozen desserts is reshaping how manufacturers attract and retain ice cream enthusiasts. - **Retail Grocery Chains:** Grocery stores benefit from exclusive product offerings that draw in consumers seeking unique items not available at competing retailers. - **Brand Marketing and Design:** Design-driven marketing strategies, such as logo-shaped products, enhance brand recognition and create novel consumer engagement opportunities. ## Related on Trend Hunter - [Swirled Textural Frozen Desserts](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars.md) - [Delectable Bite-Sized Ice Creams](https://www.trendhunter.com/trends/hagendazs-bites.md) - [Artisan-Quality Ice Cream Treats](https://www.trendhunter.com/trends/premium-ice-cream-sticks.md) - [Macaron-Studded Ice Cream Bars](https://www.trendhunter.com/trends/macaron-strawberry-raspberry-ice-cream-bars.md) - [Decadent Multitextured Ice-Cream Snacks](https://www.trendhunter.com/trends/hagendazs-debuts.md) - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/hudsonville-ice-cream-bars.md) - [Snacking-Friendly Ice Cream Products](https://www.trendhunter.com/trends/cadbury-ice-cream-products.md) - [Textural Ice Cream Treats](https://www.trendhunter.com/trends/cadbury-ice-cream-range.md) - [Indulgent Frozen Novelties](https://www.trendhunter.com/trends/new-haagen-dazs-products.md)