# Japanese Dessert-Inspired Ice Creams These Häagen-Dazs Mochi Ice Creams Boast Artisanal Flavors By Michael Hemsworth | Published 2018-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hagendazs-mochi-ice-cream References: [en.rocketnews24](https://en.rocketnews24.com/2018/01/11/haagen-dazs-triple-cherry-blossom-mochi-ice-cream-promises-japan-an-early-taste-of-spring/) & [haagen-dazs.co.jp](https://www.haagen-dazs.co.jp/company/newsrelease/2018/_0111.html) The [Häagen-Dazs](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars) [mochi ice creams](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches) have been unveiled by the brand as a new dessert option available exclusively in Japan for consumers to enjoy. The two new flavors include '[Mochi Sakura An](https://www.trendhunter.com/trends/seasonal-mochi-treats)' and 'Mochi Walnut Azuki,' which are both positioned as sweet, savory treats that will get ice cream fans ready for spring. The 'Mochi Sakura An' flavor is crafted from Sakura-flavored ice cream that has been topped with a soft mochi rice cake layer, which is topped with a salty and sweet bean paste with Sakura sauce drizzled overtop the various layers. The 'Mochi Walnut Azuki' is reported to have an Azuki flavor, sweet red beans and a mochi topping made from kuromitsu sugar syrup with chunks of walnut. Each of the flavors are available as of February 27. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Japanese Dessert-inspired Ice Creams:** Häagen-Dazs' artisanal mochi ice creams in unique flavors can disrupt the ice cream industry with new, exotic desserts. - **Innovative Flavor Combinations:** Creating unique and unusual flavor combinations, like Sakura and Azuki, can be a disruptive innovation opportunity in the food and beverage industry. - **Mochi-based Desserts:** Mochi-based desserts, like Häagen-Dazs' new ice creams, can disrupt the dessert industry by offering consumers a new texture experience. ### Industries Being Reshaped - **Ice Cream:** The ice cream industry can innovate by introducing new flavors inspired by international desserts like mochi ice creams. - **Food and Beverage:** The food and beverage industry can benefit from experimenting with unusual flavor combinations in new products, like Sakura and Azuki ice cream. - **Dessert:** The dessert industry can benefit by incorporating mochi in new and unique ways, like Häagen-Dazs' mochi ice creams, to appeal to consumers looking for textural variety. ## Related on Trend Hunter - [Swirled Textural Frozen Desserts](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars.md) - [Founder-Honoring Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavor.md) - [Festive Mochi Bites](https://www.trendhunter.com/trends/seasonal-mochi-treats.md) - [Artisan-Style Pistachio Ice Creams](https://www.trendhunter.com/trends/hagendazs-pistachio-ice-cream.md) - [Low-Calorie Frozen Mochi Treats](https://www.trendhunter.com/trends/bubbies-mochi.md) - [Festive Ice Cream Bites](https://www.trendhunter.com/trends/festive-ice-cream-bites.md) - [Macaron Ice Cream Collections](https://www.trendhunter.com/trends/macaron-ice-cream.md) - [Resinous Mochi Desserts](https://www.trendhunter.com/trends/wowchi.md) - [Delectable Bite-Sized Ice Creams](https://www.trendhunter.com/trends/hagendazs-bites.md)