# Frozen Dessert-Inspired Fashion 'Häagen-Dazs Designed by Kilian Kerner' Shares Runway Fashion By Laura McQuarrie | Published 2019-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hagendazs-designed-by-kilian-kerner References: [fashionstreet-berlin.de](https://www.fashionstreet-berlin.de/haeagen-dazs-designed-by-kilian-kerner-the-design-of-extraeordinary-show-vom-lette-verein/247200/) & [haagen-dazs](https://www.haagen-dazs.ca/hd-en) To support its [artfully packaged ice cream products](https://www.trendhunter.com/trends/hagendazs-debuts), [Häagen-Dazs](https://www.trendhunter.com/trends/city-sweets-collection) has been creating fun campaigns over the past few years in collaboration with fashion and textile designers—and Häagen-Dazs Designed by Kilian Kerner takes this concept to new heights. To kick off the launch of its newest packaging designs in Germany, Häagen-Dazs is working with German fashion designer Kilian Kerner and a group of 30 students from Berlin-based fashion school Lette Verein. The students will be looking to Germany’s top six Häagen-Dazs flavors (including favorites like Macadamia Nut Brittle, Salted Caramel and Cookies & Cream) to create a variety of [ice cream-inspired outfits](https://www.trendhunter.com/trends/dairy-queen-canada) that will be revealed on a catwalk show hosted by Kerner. The flavor- and fashion-forward campaign helmed by Häagen-Dazs will be supported by an entire campaign that includes social media and out-of-home billboard content. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 62% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Frozen Dessert-inspired Fashion:** Opportunity for fashion brands to collaborate with food and beverage companies to create unique and eye-catching designs. - **Collaborative Campaigns:** Chance for brands to partner with artists and designers to create innovative and engaging marketing campaigns. - **Social Media and Out-of-home Marketing:** Potential for brands to leverage social media and out-of-home billboards to reach a wider audience and generate buzz. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore partnerships with food and beverage companies to create unique and attention-grabbing clothing collections. - **Food and Beverage:** Food and beverage companies can collaborate with fashion designers to incorporate their products into creative and playful designs. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop innovative campaigns that fuse fashion and food concepts and leverage social media and out-of-home platforms. ## Related on Trend Hunter - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Ice Cream-Inspired Superbowl Campaigns](https://www.trendhunter.com/trends/nicefrank.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Macaron Ice Cream Collections](https://www.trendhunter.com/trends/macaron-ice-cream.md) - [Afternoon Tea-Inspired Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavors.md)