# Coffee Culture-Inspired Ice Creams The Häagen-Dazs Barista Collection is Cafe-Quality By Michael Hemsworth | Published 2019-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hagendazs-barista-collection References: [talkingretail](https://www.talkingretail.com/products-news/frozen/haagen-dazs-rolls-coffee-culture-ice-cream-tubs-14-02-2019/) & [haagen-dazs](http://www.haagen-dazs.com) The Häagen-Dazs Barista Collection has been introduced by the iconic ice cream brand as a lineup of treats that are sure to entice consumers with a penchant for premium coffee drinks and beverages. The new collection of ice creams includes [Brownie Macchiato and Caramel Chai Latte](https://www.trendhunter.com/trends/coffeeinspired-ice-cream-flavors), which are both naturally inspired by coffee culture. The ice creams are individually packaged in single-serve cups that come in packs of four as well as in traditional tubs to address consumer preferences for individual servings to curb overconsumption. The Häagen-Dazs Barista Collection builds on the increasing popularity of coffee culture, which reportedly has consumers pending about £6.3 billion every year on coffee. This market is projected to grow to £15 billion by 2020 to make these [ice cream products](https://www.trendhunter.com/trends/new-haagen-dazs-products) rather timely. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Coffee Culture-inspired Products:** There is an opportunity to create coffee culture-inspired products in various industries such as baked goods, confectionaries, and beauty products. - **Single-serve Packaging:** Offering single-serve packaging for individual servings presents an opportunity for food and beverage companies to address the consumer preference for portion control while also reducing food waste. - **Premium Indulgence:** There is a trend towards premium indulgence in the food and beverage industry, presenting opportunities for companies to create high-end products with unique and complex flavors, such as the Häagen-Dazs Barista Collection. ### Sectors Adopting This - **Beverage:** There is an opportunity to create coffee culture-inspired beverages, such as energy drinks, teas, and alcoholic beverages. - **Frozen Dessert:** The frozen dessert industry can take advantage of the trend towards premium indulgence and offer more complex and unique flavors to differentiate their products. - **Food Packaging:** Companies specializing in food packaging can capitalize on the trend for single-serve packaging by offering innovative and eco-friendly solutions that meet consumer demands for convenience and sustainability. ## Related on Trend Hunter - [Cafe-Inspired Milkshake Menus](https://www.trendhunter.com/trends/coffee-milkshake.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffee-inspired-ice-cream.md) - [Caffeinated Ice Cream Bars](https://www.trendhunter.com/trends/nescafe-gold-ice-cream.md) - [Ice Cream-Flavored Iced Coffees](https://www.trendhunter.com/trends/victor-allens-coffee.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md) - [Swirled Textural Frozen Desserts](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars.md) - [Afternoon Tea-Inspired Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavors.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffeeinspired-ice-cream-flavors.md) - [Collaboration Cookie Ice Creams](https://www.trendhunter.com/trends/hagendazs-caramel-biscuit-cream.md)