# Interactive Food Bank Partnerships Häagen-Dazs and GiftAMeal Partnered on a New Campaign By Michael Hemsworth | Published 2025-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hagendazs-and-giftameal References: [qsrmagazine](https://www.qsrmagazine.com/news/haagen-dazs-joins-forces-with-giftameal/) & [icecream](https://www.icecream.com/us/en/brands/haagen-dazs)  Häagen-Dazs and [GiftAMeal](https://www.trendhunter.com/trends/giftameal) have announced a partnership that will see the ice cream brand donating meals to the food bank this holiday season. The partnership will see customers who visit one of the ice cream brand's more than 100 locations with the option to snap a photo through GiftAMeal, which will see a meal donated to a local food bank at no cost to the guest. The promotion will be running at more than 100 Häagen-Dazs shops in 22 states and is launching at the perfect time to coincide with the festive season. President of [Häagen-Dazs Shops](https://www.trendhunter.com/trends/sundae-series) Adam Hanson spoke on the partnership with GiftAMeal saying, "This partnership is a natural extension of [Häagen-Dazs'](https://www.trendhunter.com/trends/nicefrank) commitment to joy and community. GiftAMeal makes it effortless for our shops to do good while driving guest engagement. It's a true win-win that strengthens our connection with customers and supports families in need." Image Credit: Häagen-Dazs ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 27% | Activity: 34% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Philanthropy Campaigns:** A trend towards interactive philanthropy campaigns is emerging, allowing brands to engage customers in charitable giving seamlessly through everyday activities. - **Customer-driven Social Impact:** Involving customers directly in social impact efforts is gaining traction, fostering a community-focused brand identity and increasing consumer loyalty. - **Food Industry-driven CSR Initiatives:** Corporate social responsibility initiatives within the food industry are strategically linking consumption with charitable acts, driving both customer satisfaction and social benefits. ### Sectors Adopting This - **Food and Beverage Retail:** The food and beverage retail industry is leveraging partnerships with charitable organizations to enhance customer engagement and brand reputation. - **Social Impact Technology:** The integration of social impact-driven applications offers innovative ways for technology companies to blend tech solutions with social good. - **Corporate Social Responsibility Consulting:** Consulting firms specializing in corporate social responsibility are poised to help businesses create meaningful partnerships that align profitability with societal contributions. ## Related on Trend Hunter - [Branded Holiday Baking Campaigns](https://www.trendhunter.com/trends/nutella-and-hallmark.md) - [Blueberry-Themed Ice Cream Ranges](https://www.trendhunter.com/trends/summer-blueberry-collection.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Seasonally Spiced Indulgences](https://www.trendhunter.com/trends/pumpkin-spice-collection.md) - [Salty-Sweet Sundaes](https://www.trendhunter.com/trends/salted-brown-butter-cookie-dazzler.md) - [Cafe-Inspired Milkshake Menus](https://www.trendhunter.com/trends/coffee-milkshake.md) - [Supermarket Charity Partnerships](https://www.trendhunter.com/trends/aldi-uk-and-neighbourly.md) - [Blockbuster Film-Saga Ice-Cream Ads](https://www.trendhunter.com/trends/not-so-furious-spot.md)