# Rustic Rouge Luggage The Haerfest Spring/Summer 2012 Collection is the Perfect Weekend Bag By Rebecca Byers | Published 2012-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/haerfest-spring-summer-2012 References: [thisispaper](http://www.thisispaper.com/#2551207/HAERFEST-S-S-2012) & [haerfest.us](http://haerfest.us/collections) The Haerfest Spring/Summer 2012 collection is full of stylish and simple luggage basics. Haerfest, pronounced "harvest," is a label focused on design and craftsmanship and is available through Opening Ceremony. New York-based designers and brothers Tim and Dan Joo started the brand to "create the products and lifestyle they envisioned," according to their website. The luggage line, made from real leather, is offered in grey olive, navy slate and carmine red this season. The brand also emphasizes attention to detail and the use of quality materials, both of which are reflected in the final product. The brothers have an interesting background previous to starting their own label, with Tim having studied at [Parsons](https://www.trendhunter.com/trends/digital-fashion-course) and Dan an engineer. The Haerfest Spring/Summer 2012 designs are gender neutral and perfect for a [weekend getaway](https://www.trendhunter.com/trends/bennett-winch-weekender) or for those who love [large carryalls](https://www.trendhunter.com/trends/summer-handbag-collection). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Craftsmanship Comeback:** The trend of emphasizing quality materials and design craftsmanship as seen in Haerfest's luggage line offers potential opportunities for companies to rebrand and promote luxury artisanal goods. - **Gender-neutral Design:** The gender-neutral design trend, as seen in Haerfest's luggage line, presents an opportunity for companies to market and create unisex products and clothing. - **Sustainable Materials:** Promoting the use of sustainable materials in fashion and luggage design could be a potential disruptive innovation opportunity as consumers increasingly prioritize eco-friendliness. ### Sectors Adopting This - **Fashion Design:** The fashion industry could benefit from the trends of craftsmanship, gender-neutral design and sustainable materials used by Haerfest in their luggage line. - **Luggage Manufacturing:** Luggage companies can look to Haerfest's focus on attention to detail and quality materials in the creation of luxury artisanal luggage that caters to the modern traveler. - **Online Retail:** Companies specializing in online retail can highlight Haerfest's partnership with Opening Ceremony to promote and distribute quality artisanal goods to an online audience. ## Related on Trend Hunter - [Textural Luggage Designs](https://www.trendhunter.com/trends/carryon-x-core-collection.md) - [Luxury Leather Bag Collections](https://www.trendhunter.com/trends/sonder-collection.md) - [Heritage-Inspired Tweed Luggage Capsules](https://www.trendhunter.com/trends/hartmann-tweed.md) - [Cherry-Tonal Luggage Capsules](https://www.trendhunter.com/trends/lonely-ghost.md) - [Calming Summer-Themed Luggage](https://www.trendhunter.com/trends/essential-collection-1.md) - [Collaborative Suede-Like Luggage](https://www.trendhunter.com/trends/2024-new-year-spot-collection.md) - [Chic Weekend Jaunt Backpacks](https://www.trendhunter.com/trends/carl-friedrik-72hour-backpack.md) - [Uniquely Constructed Suitcases](https://www.trendhunter.com/trends/hybrid-luggage-collection.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md)