# Community-Focused Beauty Brands Haeckels Opened a Storefront in London, England By Ell Smith | Published 2020-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/haeckels References: [hypebae](https://hypebae.com/2020/3/haeckels-london-store-opening-vegan-natural-skincare-products) & [haeckels](https://haeckels.co.uk/) The cult-favorite beauty brand [Haeckels](https://www.trendhunter.com/trends/dulcie) opened a store in London, England. This announcement is exciting for skincare enthusiasts as it marks the brand's [first brick-and-mortar expansion](https://www.trendhunter.com/trends/skincare-retail). The brand is known for its contributions to fighting climate change, along with its vegan-friendly and ethically made products. Some examples include a soap made from the used coffee grinds that were sourced from a local cafe, or seaweed-based serums that use natural ingredients to boost skin health. In addition, it's been announced that the brand is in talks to open a community ice bath. What's more is that Haeckels storefront boasts an event space, a [treatment room](https://www.trendhunter.com/trends/aesop-flagship), and what's called a "living area" that grows spirulina. Image Credit: Haeckels ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Sustainable Skincare:** Opportunity for brands to create environmentally-friendly products and adopt sustainable practices. - **Community Engagement:** Brands can focus on building strong connections with their customers through in-store events and experiences. - **Natural Ingredients:** Demand for skincare products that utilize natural and organic ingredients to promote healthier skin. ### Industries Being Reshaped - **Skincare:** Opportunity for skincare brands to develop eco-friendly products and explore new sustainable manufacturing methods. - **Beauty Retail:** Beauty stores can enhance customer experience by offering in-store events and treatments to build a loyal community. - **Wellness:** Wellness brands can capitalize on the trend towards natural skincare and offer products that promote overall health and well-being. ## Related on Trend Hunter - [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md) - [International Skincare Brand Flagships](https://www.trendhunter.com/trends/flagship-store-in-london.md) - [Immersive Beauty Destinations](https://www.trendhunter.com/trends/plouise-city.md) - [Lab-Inspired Skincare Pop-Ups](https://www.trendhunter.com/trends/the-ordinary-immersive-experience.md) - [London-Based Skincare Events](https://www.trendhunter.com/trends/byoma-2.md) - [Festive Skincare Pop-Ups](https://www.trendhunter.com/trends/byoma-wonderlab.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md) - [Pampering Beauty Flagships](https://www.trendhunter.com/trends/charlotte-tilbury-flagship.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md)