# Sustainable Edible Cups Haeckels Launches a Chic Edible Cup Offering to Help the Environment By Kanesa D | Published 2022-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/haeckels-3 References: [hypebae](https://hypebae.com/2022/8/haeckels-edible-cup-launch-red-bull-we-out-here-festival-details) & [haeckels](https://haeckels.co.uk/)  [Haeckels](https://www.trendhunter.com/trends/dulcie) has partnered with [Red Bull](https://www.trendhunter.com/trends/red-bull-summer-edition-curuba-elderflower) to design a new edible cup that will aid the sustainability movement. “[An] estimated one hundred million single-use plastic cups are used at festivals worldwide each year,” which motivated Haeckels to design the edible cup as an “experiment.” The cup is crafted using a gut-friendly substance that incorporates the benefits of spirulina, ginger, and blueberry, and boosts energy levels, mood, and digestion. If the cup is not consumed, it will compost naturally and return to the soil. This offering comes as the next sustainability-focused product from Haeckels, just after the brand released its compostable packaging for Haeckels Skin. The edible cup will be available for purchase at the Lab Bar We Out Here Festival. Image Credit: Haeckels ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 84% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Edible Cups:** Developing edible packaging and utensils to reduce single-use plastic waste. - **Sustainable Festivals:** Creating eco-friendly solutions for event planning and management. - **Functional Foods:** Incorporating functional ingredients into food and beverage packaging to offer additional benefits. ### Industries Being Reshaped - **Food and Beverage:** Developing sustainable packaging solutions for single-use products such as cups and utensils. - **Event Planning:** Offering eco-friendly options for event planning and management, such as sustainable food packaging and waste reduction programs. - **Natural Products:** Incorporating functional and sustainable ingredients into packaging and products to reduce environmental impact and offer additional benefits. ## Related on Trend Hunter - [Sustainable Edible Coffee Cups](https://www.trendhunter.com/trends/the-coffee-bean-shop.md) - [Compostable Single-Use Beer Cups](https://www.trendhunter.com/trends/beer-biocup.md) - [Bio-Based Single-Use Cups](https://www.trendhunter.com/trends/verigreen-plus.md) - [Biotransformable Cup Designs](https://www.trendhunter.com/trends/verigreen.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md) - [Edible Ice Cream Spoons](https://www.trendhunter.com/trends/ice-cream-spoons.md) - [Bamboo Hot Beverage Cups](https://www.trendhunter.com/trends/celebration-packaging.md)