# User-Generated Campaigns Scoop: The Häagen-Dazs Flavor Search By Bianca | Published 2007-09-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/haeagen-dazs-flavor-search References: [nytimes](http://www.nytimes.com/2007/09/20/business/media/20adco.html?ref=media) & [haagen-dazs](http://haagen-dazs.com/scoop) Häagen-Dazs, one of the world's leading ice cream, is letting its consumers dream up the next big flavour. The Häagen-Dazs flavor search contest is asking ice cream lovers to concoct an exotic new flavor that will hit freezers throughout North America. User-generated proposals can be submitted on the [website](http://haagen-dazs.com/scoop), and can include videos, photos or any other creative way they can give the scoop on why their flavor rocks. The Häagen-Dazs marketing team has done some innovative stuff before. Check out what they did in Tokyo to launch their new luxury ice creams: ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 14% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **User-generated Campaigns:** The trend of businesses engaging their consumers to create and promote new products or ideas. - **Flavor Search:** The trend of companies involving their customers in the process of flavor development for new products. - **Experiential Marketing:** The trend of creating immersive and interactive marketing experiences to engage consumers and build brand loyalty. ### Where This Applies - **Food and Beverage:** The industry where companies are implementing user-generated campaigns to create innovative and unique flavors. - **Marketing and Advertising:** The industry utilizing user-generated campaigns and experiential marketing strategies to engage customers and create memorable brand experiences. - **Digital Marketing:** The industry leveraging digital platforms and technologies to facilitate user-generated campaigns and enhance brand-consumer interactions. ## Related on Trend Hunter - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Ice Cream-Inspired Superbowl Campaigns](https://www.trendhunter.com/trends/nicefrank.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Celebratory Ice Cream Contests](https://www.trendhunter.com/trends/ultimate-ice-cream-fan.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Interactive Treat Campaigns](https://www.trendhunter.com/trends/falling-treats.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md)