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Scoop: The Häagen-Dazs Flavor Search

 - Sep 20, 2007
References: haagen-dazs & nytimes
Häagen-Dazs, one of the world's leading ice cream, is letting its consumers dream up the next big flavour. The Häagen-Dazs flavor search contest is asking ice cream lovers to concoct an exotic new flavor that will hit freezers throughout North America. User-generated proposals can be submitted on the website, and can include videos, photos or any other creative way they can give the scoop on why their flavor rocks.

The Häagen-Dazs marketing team has done some innovative stuff before. Check out what they did in Tokyo to launch their new luxury ice creams: